Category Archives: Crowdsourcing

Social Media Lifts Immigrant Child Chess Prodigy Out of Homelessness

Tanitoluwa Adewumi, who lives with his family in a shelter in New York City, went from chess novice to chess champion in little over a year.CreditCreditChristopher Lee for The New York Times Thanks to a column and story about this … Continue reading

Posted in Activism, Crowdsourcing, gofundme, Philanthropy, Uncategorized | Leave a comment

For $5, I will…

Want to be a social media strategist, designer, programmer, writer, session musician, backup singer, coach, financial consultant, virtual assistant, or prankster … or just want to exercise your creative muscle in ways that your day job just doesn’t, can’t, or … Continue reading

Posted in Crowdsourcing, disruption, Participatory Culture, social media disruption, Uncategorized | 1 Comment

The Crowd is Coming … for your job.

Or are they bringing opportunity? They are part of what Deloitte calls, the augmented workforce. Driven by the rapid acceleration of connectivity and cognitive technologies like machine learning, natural language processing, speech recognition, and robotics, the augmented workforce is changing how … Continue reading

Posted in Crowdsourcing, disruption and social media, Employment | 1 Comment

Crowd’s here, now what?

Your social media promotions were amazing! You have a crowd, but now how do you get them to engage? Take Germany’s Pirate Party, back in 2012, the grassroots political party was at the charge of what they deemed a digital … Continue reading

Posted in Community Management, Crowdsourcing, Social Behavior, Uncategorized | 1 Comment

And the Real Winner is…

T-Mobile.   Airbnb.   According to Merkle’s 2017 Digital Bowl Report, T-Mobile grabbed top spot for most effective Super Bowl ad campaigns across digital channels including social media, paid search, SEO, and digital media/display. Merkle, a global performance marketing agency, … Continue reading

Posted in Activism, Crowdsourcing, disruption and social media, Social Change, SuperBowl ads | Tagged | 1 Comment

State Slogans and Social Media Wrath–Rhode Island’s Example

The beach at Fort Adams State Park in Newport, R.I. “Rhode Island: Cooler and Warmer,” a new slogan intended to help the state attract tourists and businesses, encountered a backlash on social media. Credit Elise Amendola/Associated Press It all started innocently enough. … Continue reading

Posted in Advertising campaigns, Branding, Case Studies, communication, Crowdsourcing, Social Media & Psychology, tourism, Twitter, Uncategorized, You Tube | Leave a comment

Hashtags don’t track Sh#t

Last week when Instagram suggested which users and  postings I would like based on the people I follow, my feed was inundated with pictures of the runway called Coachella. So as I began to research what I was interested in … Continue reading

Posted in Advertising campaigns, Big Data, Crowdsourcing, Instagram, Marketing, Social Media, Uncategorized, User Generated Content | Tagged , , , , | 1 Comment