Category Archives: Social Media & Psychology

Strava is Contagious–Who Knew? Christakis Was Right About Our Social Networks and Behavior

    In their groundbreaking work on the social contagion associated with health behavior derived from the Framingham Heart Study, Nicholas Christakis and James Fowler found that behaviors of a friend, a friend of a friend, and even a friend … Continue reading

Posted in Big Data, Data, exercise, Fitness, Human networks, Research, Social Behavior, Social Media, Social Media & Psychology, social media and health, Uncategorized | Leave a comment

“What They Don’t Teach You in Business School”–Social Media Outrage

There is a famous formula in chemical industry crisis communications PR.  It’s Risk = Hazard + Outrage.  That was 20 years ago coined by crisis communications expert Peter Sandman.  Every chemical industry PR person knows it by heart.  Now add … Continue reading

Posted in Activism, Customer Service, Langauge, News, psychology and perception, reputation management, Social Media, Social Media & Psychology, Uncategorized, User Generated Content, You Tube | Leave a comment

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment

Social Network May Extend Life–Science Backs Monty Python Song, “Always Look on the Bright Side of Life”

Monty Python’s Flying Circus changed American humor the way the Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band” changed rock’n’roll in the U.S.  A British invasion of humor and new music.  The silliness DNA of Eric Idle, John Cleese, Terry Jones, Graham … Continue reading

Posted in Happy Posts, Managing Yourself, psychology and perception, Social Media, Social Media & Psychology, social media and health, Uncategorized | Tagged | Leave a comment

How Far Will You Go to Create Your Desired Social Media Image?

Mashable reports on a Japanese company that offers ‘friends’ for rent. Family Romance markets their service to those looking for people to pose in their social media photos with them. The company notes benefits of increased likes, comments and a … Continue reading

Posted in Social Media, Social Media & Psychology, Uncategorized | 1 Comment

“How Your Brain Makes Articles Go Viral”

For every ice bucket challenge, there lay a million other digital initiative hopefuls that never get off the ground. But as has been frustratingly asked in countless company war rooms – WHY!? And how, as we discussed in class, can … Continue reading

Posted in Research, Social Behavior, Social Media, Social Media & Psychology | 1 Comment

What Children’s Faces Show and the Poignancy of Visual Storytelling

Certain photos jump out at us while others seem as props or passing furniture in the warp and woof of everyday life, such as walking down Market or Walnut Streets as pedestrians parade along the sidewalk on the way to … Continue reading

Posted in communication, Psychology, Social Behavior, Social Media, Social Media & Psychology, Social Media Policy, Uncategorized, visual storytelling | Leave a comment