Category Archives: Voice

Going Viral About “Fake Science”–Who Wins, Who Loses, and Why

Marco Zozaya created a viral storm several years ago when he cleverly took on the subject of vaccines and autism. His 2-minute video has attracted over 8 million views, which for a 12-year old is a tsunami of eyeballs and … Continue reading

Posted in algorithms, Fake News, Uncategorized, Viral, Voice | Leave a comment


Oscar Grant, 22, Oakland, CA, January 2009 Trayvon Martin, 17, Sanford FL, February 2012 Eric Garner, 43, Staten Island, NY, July 2014 Mike Brown, 18, Ferguson, MO, August 2014 John Crawford, 22, Beavercreek, OH, August 2014 Freddie Gray, 25, Baltimore, … Continue reading

Posted in Activism, News, Psychology, Social Change, Social Media, Uncategorized, Voice | 1 Comment

Why pictures go viral?

    Jan 20th, a “battle” on the Internet happened on Facebook between Chinese Internet users and two Taiwan news media. This event was triggered by the divergent view on a political issue between Chinese people and two Taiwan news … Continue reading

Posted in Participatory Culture, Social Media, Voice | 1 Comment

Do Political Ads for Hillary Clinton or the Republican Nominee Need a Female Will Lyman? New Study Says Male Voice-overs Predominate

Question: Would a political ad voice-over by the “Frontline” narrator Will Lyman in political ads mean more credibility for likely Democratic presidential nominee Hillary Clinton or, better yet, is there a female version equally powerful and credible? A  2015 study … Continue reading

Posted in News, Politics, Psychology, psychology and perception, Uncategorized, Voice, You Tube | Leave a comment

Race, Sex, and Self-Disclosure–Social Media and Our Authentic Self

Starbucks’ “Race Together” slogan aims to get people talking about the subject. They used to call social security “the third rail of American politics” for the reason that “Anyone who tries to touch it gets electrocuted,” a quote attributed to … Continue reading

Posted in Advertising campaigns, Branding, Case Studies, Comedy, Managing Yourself, Privacy, Psychology, Social Media, Social Media & Psychology, Television, Twitter, Uncategorized, Voice | Leave a comment

Find your voice!

I came across a really helpful blog post on buffersocial about finding your social media voice. Kevan Lee writes “How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides”  …Hint: Authenticity is at is core. As … Continue reading

Posted in Social Media, Voice | 1 Comment