Category Archives: Social Behavior

Strava is Contagious–Who Knew? Christakis Was Right About Our Social Networks and Behavior

    In their groundbreaking work on the social contagion associated with health behavior derived from the Framingham Heart Study, Nicholas Christakis and James Fowler found that behaviors of a friend, a friend of a friend, and even a friend … Continue reading

Posted in Big Data, Data, exercise, Fitness, Human networks, Research, Social Behavior, Social Media, Social Media & Psychology, social media and health, Uncategorized | Leave a comment

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment

Crowd’s here, now what?

Your social media promotions were amazing! You have a crowd, but now how do you get them to engage? Take Germany’s Pirate Party, back in 2012, the grassroots political party was at the charge of what they deemed a digital … Continue reading

Posted in Community Management, Crowdsourcing, Social Behavior, Uncategorized | 1 Comment

“How Your Brain Makes Articles Go Viral”

For every ice bucket challenge, there lay a million other digital initiative hopefuls that never get off the ground. But as has been frustratingly asked in countless company war rooms – WHY!? And how, as we discussed in class, can … Continue reading

Posted in Research, Social Behavior, Social Media, Social Media & Psychology | 1 Comment

What Children’s Faces Show and the Poignancy of Visual Storytelling

Certain photos jump out at us while others seem as props or passing furniture in the warp and woof of everyday life, such as walking down Market or Walnut Streets as pedestrians parade along the sidewalk on the way to … Continue reading

Posted in communication, Psychology, Social Behavior, Social Media, Social Media & Psychology, Social Media Policy, Uncategorized, visual storytelling | Leave a comment

We are the reporters!

How the world of news reporting is doing their work now? The answer is simple: through social media. I only lived 23 years in this world, but the world of new reporting changed a lot in these 23 years and … Continue reading

Posted in Social Behavior, social media and accuracy, Uncategorized | Leave a comment

Are you a social media narcissist?

I always wondered why people are fascinated with taking selfies all of the time.  Pictures of them at the park, on dates, the meals that they make, while they are exercising, after they exercise, just sitting at home…..you get it….an excess … Continue reading

Posted in Social Behavior, Social Media, Social Media & Psychology, Uncategorized | 1 Comment