Monthly Archives: March 2012

Data Matters and Big Data Matters Alot

The start-up company, Factual, is one of social media’s many spin-offs, seeking to mine data that will answer questions important to anyone’s business or personal curiosity. Known variously as Big Data, Factual’s quest to identify every fact in the world, … Continue reading

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Add Wall Street to Twitter’s “Too Tempting to Ignore”

Clearly congnizant of social media’s ability to create a corporate firestorm, not to mention toppling a dictator, Wall Street firms are gingerly allowing their employees to begin using Twitter and other social media platforms in hopes of finding another revenue stream or … Continue reading

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Yes, I’ll need your Facebook password please if you want to work here.

About to head downtown for class so don’t have a lot of commentary on this as I just saw this article pop up on my ticker as I was shutting down – but unbelievable! Employers are now asking for candidates’ … Continue reading

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How luxury brands are using social media

Before asking the obvious question – how are luxury brands are using social media, it’s worth looking at the question, do they actually need it in the first place? Some may argue that by their very definition, luxury brands are … Continue reading

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If It’s Broken, Fix It!

Last night at Penn, President Amy Gutmann hosted the annual Silfen Forum and asked journalists, politicians, and a political scientist “Is America Broken?” Ed Rendell and Alan Simpson—while of divergent political stripes—were wonderfully engaging. They were more direct than politicians … Continue reading

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What can you do with 140 words? “Fair Tweet” from Ben & Jerry

Do you always use your 140 up on Twitter? Maybe not. Lat year, Ben & Jerry developed this creative “Fair Trade” campaign to promote the World Trade Day with your unused characters. “And depending on how many characters you have … Continue reading

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A Map for Your Employee Social Media Training

Many of you might have wondered whether you should use our current workforce or hire some third party in managing social media? Well, the answer falls definitely on the former. Yet, your employees, whether they are “the digital native, savvy … Continue reading

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