Monthly Archives: March 2012

Data Matters and Big Data Matters Alot

Posted on March 25, 2012 by shavely

The start-up company, Factual, is one of social media’s many spin-offs, seeking to mine data that will answer questions important to anyone’s business or personal curiosity. Known variously as Big Data, Factual’s quest to identify every fact in the world, … Continue reading →

Posted in Data, Metrics | Leave a comment

Add Wall Street to Twitter’s “Too Tempting to Ignore”

Posted on March 22, 2012 by shavely

Clearly congnizant of social media’s ability to create a corporate firestorm, not to mention toppling a dictator, Wall Street firms are gingerly allowing their employees to begin using Twitter and other social media platforms in hopes of finding another revenue stream or … Continue reading →

Posted in Uncategorized | Leave a comment

Yes, I’ll need your Facebook password please if you want to work here.

Posted on March 20, 2012 by kmocey

About to head downtown for class so don’t have a lot of commentary on this as I just saw this article pop up on my ticker as I was shutting down – but unbelievable! Employers are now asking for candidates’ … Continue reading →

Posted in Uncategorized | Leave a comment

How luxury brands are using social media

Posted on March 20, 2012 by kmocey

Before asking the obvious question – how are luxury brands are using social media, it’s worth looking at the question, do they actually need it in the first place? Some may argue that by their very definition, luxury brands are … Continue reading →

Posted in Uncategorized | Leave a comment

If It’s Broken, Fix It!

Posted on March 20, 2012 by Beth

Last night at Penn, President Amy Gutmann hosted the annual Silfen Forum and asked journalists, politicians, and a political scientist “Is America Broken?” Ed Rendell and Alan Simpson—while of divergent political stripes—were wonderfully engaging. They were more direct than politicians … Continue reading →

Posted in Uncategorized | Leave a comment

What can you do with 140 words? “Fair Tweet” from Ben & Jerry

Posted on March 20, 2012 by seattlewang

Do you always use your 140 up on Twitter? Maybe not. Lat year, Ben & Jerry developed this creative “Fair Trade” campaign to promote the World Trade Day with your unused characters. “And depending on how many characters you have … Continue reading →

Posted in Uncategorized | Tagged , | Leave a comment

A Map for Your Employee Social Media Training

Posted on March 20, 2012 by seattlewang

Many of you might have wondered whether you should use our current workforce or hire some third party in managing social media? Well, the answer falls definitely on the former. Yet, your employees, whether they are “the digital native, savvy … Continue reading →

Posted in Uncategorized | Tagged | Leave a comment

Highlight Social Discovery App

Posted on March 13, 2012 by mmlehman

Looking to find new friends or business partners among the hundreds of people you encounter each week? A new app may help.  The iPhone app called Highlight aims to transform how people meet by alerting users when they are physically … Continue reading →

Posted in Uncategorized | Leave a comment

Shotgun–Social Media Doesn’t Always Hit Its Target

Posted on March 13, 2012 by shavely

Two social media campaigns met with questionable ends recently that call to mind Junior Walker and the All-Stars 1960s lyric, “Shotgun, shoot it ‘fo he run now. ” One is older–Pepsi’s 2010 Super Bowl “Refresh” campaign on Facebook saying it would … Continue reading →

Posted in Uncategorized | Leave a comment

I Spy

Posted on March 13, 2012 by Beth

Spying or communicating? When your kids turn their focus almost exclusively to their friends, it’s difficult to communicate. When they go to college—or live far away—and promise to call, write, email, Facebook, Skype, or send smoke signals, their good intentions … Continue reading →

Posted in Uncategorized | Leave a comment