Category Archives: Advertising campaigns

Lose Lose Lose Situation

Since we have talked about video as one of the marketing strategy that is widely used by social media expert in different areas. I am hear to talk about YouTube video advertisement this week. As a huge fun of Youtube, … Continue reading

Posted in Advertising campaigns, You Tube | 1 Comment

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment

Instagram story ads are officially open for business

It was only a matter of time. In the wake of last week’s Stories integration into Facebook, Instagram brings news about its advertising model. In January, Instagram added ads into their newer functionality *highly* reminiscent of Snapchat, Stories, with a group … Continue reading

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Budweiser remains King of the Superbowl Commerical

Beer can give you the happy chills when it’s tasty, and the bad chills when it’s rancid. But rarely does it give you the emotional chills that Budweiser has done with this  year’s moving Superbowl ad, as it showcases Budweiser … Continue reading

Posted in Advertising campaigns, Super Bowl, SuperBowl ads | 1 Comment

Beyond the Selfie: Instagram’s power in fine art

For more than 500 million users, Instagram is a place to post vacation shots, makeup tutorials, birthday selfies, and baby pictures to satisfy their followers. But as explored by the New York Times, for one luxury segment, exposure from those views … Continue reading

Posted in Advertising campaigns, Art, disruption and social media, entertainment, Innovation, Instagram | 1 Comment

State of Spotify

The numbers are truly staggering when you think about it, 72% of all weekly streams on Spotify come from the Millennials.  Those accessing the streaming service on multiple platforms listen for an average of over 2.5 hours a day!  We’ve … Continue reading

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State Slogans and Social Media Wrath–Rhode Island’s Example

The beach at Fort Adams State Park in Newport, R.I. “Rhode Island: Cooler and Warmer,” a new slogan intended to help the state attract tourists and businesses, encountered a backlash on social media. Credit Elise Amendola/Associated Press It all started innocently enough. … Continue reading

Posted in Advertising campaigns, Branding, Case Studies, communication, Crowdsourcing, Social Media & Psychology, tourism, Twitter, Uncategorized, You Tube | Leave a comment