Category Archives: Advertising campaigns

Three Super Bowl Ads for Consideration–What Do They Mean in the Age of Trump, If Anything?

Super Bowl commercials are to February’s big game as Santa is to Christmas.  You just have to go see him and his elves. I chose three commercials this year as symbols of the way we are in the era that … Continue reading

Posted in Advertising campaigns, entertainment, Sports, Super Bowl, Uncategorized | Leave a comment

Gillette’s New “The Best a Man Can Get” Ad Cuts Both Ways

Gillette, P&G’s razor brand, has launched a manifesto for the masculine version of the #MeToo movement in its new ad that reframes its old tagline of “a best a man can be” into “the best a man can get”, offering … Continue reading

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The Second Amendment takes aim at the First Amendment!

The NRA has released a new “freedom is the safest place” ad campaign and within it the NRA claims they are the defender of free speech and they plan on exercising their free speech. The NRATV ads, featuring Dana Loesch, … Continue reading

Posted in Advertising campaigns, Fake News, News, Politics, Uncategorized | 2 Comments

The Super Bowl of Twitter Ads

With Super Bowl Sunday upon us, the anticipation and excitement surrounding the big game is palpable. Living in the Philadelphia area, with the Eagles having a shot at revenge against the Patriots who beat them 13 years ago in Super … Continue reading

Posted in Advertising campaigns, Apps, Social Media, Sports, Super Bowl, SuperBowl ads, Twitter | Tagged | 1 Comment

Clean up, aisle 12!

Ralphie would be shocked.  Teenagers eating soap – on purpose! (Image source: https://www.youtube.com/watch?v=4KjxFDGFKhk) It’s origin is unclear, but the “Tide Pod Challenge” has certainly made a mark. The New York Times reports that in the first half of January poison … Continue reading

Posted in Advertising campaigns, Facebook, Politics, Twitter, You Tube | Tagged | 2 Comments

Lose Lose Lose Situation

Since we have talked about video as one of the marketing strategy that is widely used by social media expert in different areas. I am hear to talk about YouTube video advertisement this week. As a huge fun of Youtube, … Continue reading

Posted in Advertising campaigns, You Tube | 1 Comment

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment