Category Archives: Case Studies

Rachel Shechtman is Reinventing Retail–One Story at a Time

Rachel Shechtman’s Manhattan store, Story, changes its theme every four to eight weeks. How will digital, AI, and the Internet reconfigure or re-imagine the retail experience?  We already know that Amazon.com has disrupted the traditional retail offline buying experience of … Continue reading

Posted in Case Studies, disruption and social media, Marketing, social media and retail, social media and storytelling, technology, Uncategorized, virtual reality, visual storytelling | Leave a comment

Social Media Initially Misidentifies London Terrorist–Is There a Lesson Here?

The man social media misidentified as the London terrorist who ran over pedestrians on a London bridge and then stabbed to death a Parliament guard.  This man was actually in prison at the time of the terrorist incident. Now, for … Continue reading

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Crying Clown

As social media is merging into people’s lives, we use social media to post regular pictures of our daily life, post stories of our daily encounters, we have followers, hundreds of it even thousands. The change for nowadays is that … Continue reading

Posted in Apps, Case Studies, communication, Uncategorized | Leave a comment

“Your eyes are more sparkly than a float full of prom queens” – @BenefitBeauty

What brands do you know who help cure your case of the Mondays, and require no purchase to do it? Benefit Cosmetics is one step ahead of the game, firing off dozens of smiles to potential customers everyday. In an era … Continue reading

Posted in Branding, Case Studies, Uncategorized, visual storytelling | 1 Comment

The New York Times Speeds Up Remake in Quest to Enlarge Reader Base and Engagement–Says it’s losing journalism edge

Last night’s lesson in parsing out the importance of “community” and “engagement” in social media has no greater validation than a Times business story today announcing the paper’s intention to speed up refashioning its stories and the reporters who write … Continue reading

Posted in Apple, Case Studies, disruption and social media, social media disruption, Uncategorized, visual storytelling | Leave a comment

Napster Pioneer Funds Institute for Cancer Research Collaboration

  Sean Parker is donating $250 million to start the Parker Institute for Cancer Immunotherapy and bring researchers together, including Penn’s Abramson Cancer Center. Sean Parker’s early fame was as a disrupter, allowing millions of music fans to share music … Continue reading

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State Slogans and Social Media Wrath–Rhode Island’s Example

The beach at Fort Adams State Park in Newport, R.I. “Rhode Island: Cooler and Warmer,” a new slogan intended to help the state attract tourists and businesses, encountered a backlash on social media. Credit Elise Amendola/Associated Press It all started innocently enough. … Continue reading

Posted in Advertising campaigns, Branding, Case Studies, communication, Crowdsourcing, Social Media & Psychology, tourism, Twitter, Uncategorized, You Tube | Leave a comment