Category Archives: Case Studies

The Man From Delaware Might Not Be So Aware

Posted on April 4, 2019 by sydhavely

Vice President Joe Biden and wife of Secretary of Defense Ashton Carter at the secretary’s swearing-in ceremony.  She said the photo is misleading and the vice president’s behavior was not inappropriate. Ask most admirers and those women who have been … Continue reading →

Posted in Case Studies, Feminism, Managing Yourself, Politics, Politics, Social Behavior, Social Trends, Uncategorized | Leave a comment

Social Media Displacing Unions as Teacher Walk-out Spreads to 2 More States

Posted on April 3, 2018 by sydhavely

Oklahoma and Kentucky teachers joined their classroom brethren and sisters following West Virginia’s successful school boycott over cuts in pay, benefits, and school funding.  The statewide teachers’ strike that shuttered West Virginia schools for almost two weeks resulted in the … Continue reading →

Posted in Activism, Case Studies, Education, Human networks, Participatory Culture, Politics, Social Change, social media and politics, social policy, Uncategorized | Leave a comment

That dawg won’t hunt

Posted on March 19, 2018 by familydiscountauto

Having actively avoided the social media water cooler prior to this year (aside from an obligatory presence on LinkedIn), I am fascinated by the value proposition of Yammer – the enterprise social media platform acquired by Microsoft in 2012 for … Continue reading →

Posted in Case Studies, communication, Enterprise 2.0, Social Media Policy, Uncategorized, Yammer | Tagged | 1 Comment

Rachel Shechtman is Reinventing Retail–One Story at a Time

Posted on April 15, 2017 by sydhavely

Rachel Shechtman’s Manhattan store, Story, changes its theme every four to eight weeks. How will digital, AI, and the Internet reconfigure or re-imagine the retail experience?  We already know that Amazon.com has disrupted the traditional retail offline buying experience of … Continue reading →

Posted in Case Studies, disruption and social media, Marketing, social media and retail, social media and storytelling, technology, Uncategorized, virtual reality, visual storytelling | Leave a comment

Social Media Initially Misidentifies London Terrorist–Is There a Lesson Here?

Posted on March 25, 2017 by sydhavely

The man social media misidentified as the London terrorist who ran over pedestrians on a London bridge and then stabbed to death a Parliament guard.  This man was actually in prison at the time of the terrorist incident. Now, for … Continue reading →

Posted in Case Studies, Social Media, social media and accuracy, Uncategorized | Leave a comment

Crying Clown

Posted on March 21, 2017 by shangyuuuu

As social media is merging into people’s lives, we use social media to post regular pictures of our daily life, post stories of our daily encounters, we have followers, hundreds of it even thousands. The change for nowadays is that … Continue reading →

Posted in Apps, Case Studies, communication, Uncategorized | Leave a comment

“Your eyes are more sparkly than a float full of prom queens” – @BenefitBeauty

Posted on February 20, 2017 by nicolebford

What brands do you know who help cure your case of the Mondays, and require no purchase to do it? Benefit Cosmetics is one step ahead of the game, firing off dozens of smiles to potential customers everyday. In an era … Continue reading →

Posted in Branding, Case Studies, Uncategorized, visual storytelling | 1 Comment

The New York Times Speeds Up Remake in Quest to Enlarge Reader Base and Engagement–Says it’s losing journalism edge

Posted on January 18, 2017 by sydhavely

Last night’s lesson in parsing out the importance of “community” and “engagement” in social media has no greater validation than a Times business story today announcing the paper’s intention to speed up refashioning its stories and the reporters who write … Continue reading →

Posted in Apple, Case Studies, disruption and social media, social media disruption, Uncategorized, visual storytelling | Leave a comment

Napster Pioneer Funds Institute for Cancer Research Collaboration

Posted on April 13, 2016 by sydhavely

  Sean Parker is donating $250 million to start the Parker Institute for Cancer Immunotherapy and bring researchers together, including Penn’s Abramson Cancer Center. Sean Parker’s early fame was as a disrupter, allowing millions of music fans to share music … Continue reading →

Posted in Case Studies, disruption, Innovation, Research, Silicon Valley, Social Media, Uncategorized | Leave a comment

State Slogans and Social Media Wrath–Rhode Island’s Example

Posted on April 8, 2016 by sydhavely

The beach at Fort Adams State Park in Newport, R.I. “Rhode Island: Cooler and Warmer,” a new slogan intended to help the state attract tourists and businesses, encountered a backlash on social media. Credit Elise Amendola/Associated Press It all started innocently enough. … Continue reading →

Posted in Advertising campaigns, Branding, Case Studies, communication, Crowdsourcing, Social Media & Psychology, tourism, Twitter, Uncategorized, You Tube | Leave a comment