Category Archives: Human networks

Strava is Contagious–Who Knew? Christakis Was Right About Our Social Networks and Behavior

    In their groundbreaking work on the social contagion associated with health behavior derived from the Framingham Heart Study, Nicholas Christakis and James Fowler found that behaviors of a friend, a friend of a friend, and even a friend … Continue reading

Posted in Big Data, Data, exercise, Fitness, Human networks, Research, Social Behavior, Social Media, Social Media & Psychology, social media and health, Uncategorized | Leave a comment

Connecting the Unconnected

Michael Saylor’s interview with Charlie Rose during class shared with us that billions of people are now using mobile phones, and in fact, 80% of the world’s global, literate population have them. However, according to the World Economic Forum, more … Continue reading

Posted in Employment, Human networks, Social Change, Social Media, Uncategorized | 1 Comment

Target the Influentials or Many Small Groups?

When we do viral marketing, who should we target? A few celebrities, or many small seeds? Let’s take a look at both of them. When we target the influentials, it is based on the assumption that many people will listen … Continue reading

Posted in Human networks | 1 Comment