Category Archives: Social Business

Out of Office: Job Training

I’ve been thinking a lot about how we learn, and how social media can effectively support professional development. For the past few years, I’d coached gifted and talented kids in critical thinking, collaboration, communication, and creativity, the 4Cs of 21st … Continue reading

Posted in Human Resources, Social Business, Social Media | 1 Comment

Autism, Social Media, and Business

Last summer I had the opportunity to begin mentoring within SAP’s Autism at Work program, which looks to integrate people with Autism Spectrum Disorder (ASD) with the rest of the workforce. People with ASD can have challenges making eye contact, … Continue reading

Posted in Facebook, Human Resources, Psychology, Social Business, Social Change, Social Media & Psychology | Tagged , , , , , , , , | 1 Comment

Does anyone know what is going on at the Federal Reserve Bank of Philadelphia?

Does anyone know what is going on at the Federal Reserve Bank of Philadelphia? Long gone are the days when people watch hours of speeches about economic policy.  The ways to deliver information has changed drastically and the Federal Reserve … Continue reading

Posted in communication, Community Management, Social Business, Social Media, Uncategorized | 2 Comments

Effective Storytelling = Emotional Engagement

As a child, I found myself attractive to storytelling from elders more specifically my uncles. I eagerly anticipated visits from my uncles as a kid to indulge in their stories. I so loved to hear them share; I would set … Continue reading

Posted in Branding, Non-Profit, Social Business, Social Media ROI, Uncategorized | 1 Comment

Accentuate the Positive — Mentionology

I love March Madness for several reasons — it unifies the national conversation around something positive namely college basketball, it celebrates the committment and talent of great college athletes and it means spring is almost here.  But, I was intrigued … Continue reading

Posted in Crowdsourcing, Facebook, March Madness, Research, Social Business, Social Media ROI, Twitter | Tagged , , | 1 Comment

iBeacon,the new App Crier!!!

A few of the readings for this weeks class had me thinking of a regular topic that comes up at my studio, iBeacons. We discuss how we can integrate the device into a project that we can pitch to an … Continue reading

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Bottom Line: Social Media Counts

Is social media actually helping your company’s bottom line? That’s the question Frank V. Cespedes asks in the headline of his latest article for the Harvard Business Review. His resounding answer is made clear by the loud graphic sitting atop … Continue reading

Posted in Social Business, Social Media ROI, Strategy | Tagged , , | 1 Comment

Social Media Stars Tapped for Access

Social media has made it possible for anyone to be a content producer; whether we realize it or not, we each have the opportunity to essentially run our own media company. While it’s certainly easier for celebrities to gain a … Continue reading

Posted in Advertising campaigns, Branding, Facebook, Instagram, Klout, Marketing, Social Business, Social Media ROI, Strategy, Twitter | Tagged , | 2 Comments

J.C. Penney Debuts Second-Screen Engagement During the Oscars

We know you're not just some lines on a page. That's why we made #JCPLookBook. http://t.co/43aP939qI0 #JCPStyle pic.twitter.com/qE5SUAqweD — JCPenney (@jcpenney) February 23, 2015 User-generated content, real-time engagement, a charity component, gamification – all of these pieces can contribute to … Continue reading

Posted in Advertising campaigns, Branding, Fundraising, Marketing, Oscars, Social Business, Social Media, Strategy, Twitter, Uncategorized | Tagged , , , , , , , , , | 1 Comment

Pinning is about to get a lot more expensive

Pinterest is one of my favorite social media sites for a variety of reasons – it’s visually stimulating, easy to use and makes me feel like I have the ability to be domestic, even if I never actually make the … Continue reading

Posted in Marketing, pinterest, Social Business, Social Media ROI | Tagged , , | 1 Comment