Author Archives: Colleen Heavens

Oversharenting Goes Viral

“Oversharenting” has been getting some press coverage this week, as seen in this segment from today’s Good Morning America. The news networks picked up on it after the letter above went viral. Jade Ruthven, a first-time mother from Australia, received … Continue reading

Posted in Uncategorized | 1 Comment

My DYNM 558 Top 10

As we wrap up the semester and reflect on all of the concepts we’ve discussed in DYNM 558, I opted to pull together my favorite ideas from the course in the best way social media knows how: a top-ten list. … Continue reading

Posted in Social Media, Uncategorized | Tagged , , | 2 Comments

Asperger’s and Innovative Thinking

World Autism Awareness Day was on Thursday, something I learned from its presence in my social media feeds… Which led me to an interesting Washington Post article that discusses Asperger’s, a form of autism associated with difficulties in social interaction … Continue reading

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The Many Faces of Social Media

As our online presence becomes more and more tied to our offline identity, we find our worlds colliding in the social media space. Lines between personal and professional become blurred, and what we share with who becomes a bit of … Continue reading

Posted in Facebook, Instagram, LinkedIn, Privacy, Psychology, Social Media, Strategy, Twitter, Work-Life Balance | Tagged | 1 Comment

Keeping Up With the Times: Calendar Technology

In recent discussions at work about the development of my organization’s website/online portal, we’ve been talking quite a bit about our need for a revamped calendar tool. As it exists now, our site’s calendar feature is cluttered and difficult to … Continue reading

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Find your voice!

I came across a really helpful blog post on buffersocial about finding your social media voice. Kevan Lee writes “How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides”  …Hint: Authenticity is at is core. As … Continue reading

Posted in Social Media, Voice | 1 Comment

Bottom Line: Social Media Counts

Is social media actually helping your company’s bottom line? That’s the question Frank V. Cespedes asks in the headline of his latest article for the Harvard Business Review. His resounding answer is made clear by the loud graphic sitting atop … Continue reading

Posted in Social Business, Social Media ROI, Strategy | Tagged , , | 1 Comment