Category Archives: tourism

A More Truly Social Media

It’s called Playbook, and it’s a new app that is starting to catch fire… The premise of Playbook is to help you find out what other people are doing around you, so you can join them offline.  What I find … Continue reading

Posted in tourism, Travel, Vacation | 2 Comments

State Slogans and Social Media Wrath–Rhode Island’s Example

The beach at Fort Adams State Park in Newport, R.I. “Rhode Island: Cooler and Warmer,” a new slogan intended to help the state attract tourists and businesses, encountered a backlash on social media. Credit Elise Amendola/Associated Press It all started innocently enough. … Continue reading

Posted in Advertising campaigns, Branding, Case Studies, communication, Crowdsourcing, Social Media & Psychology, tourism, Twitter, Uncategorized, You Tube | Leave a comment