Category Archives: Social Media ROI

Effective Storytelling = Emotional Engagement

As a child, I found myself attractive to storytelling from elders more specifically my uncles. I eagerly anticipated visits from my uncles as a kid to indulge in their stories. I so loved to hear them share; I would set … Continue reading

Posted in Branding, Non-Profit, Social Business, Social Media ROI, Uncategorized | 1 Comment

How many followers/likes does it take to get to the center of attention?

Get Likes for Instagram, Like4Like, Magic Liker for Instagram, 5000 Likes Pro are free apps that will allow Instagram users to get more “likes”.  What is the point? I am new to Instagram.  I have an account but I don’t … Continue reading

Posted in Instagram, Marketing, Social Media, Social Media ROI, Uncategorized | 1 Comment

Accentuate the Positive — Mentionology

I love March Madness for several reasons — it unifies the national conversation around something positive namely college basketball, it celebrates the committment and talent of great college athletes and it means spring is almost here.  But, I was intrigued … Continue reading

Posted in Crowdsourcing, Facebook, March Madness, Research, Social Business, Social Media ROI, Twitter | Tagged , , | 1 Comment

Bottom Line: Social Media Counts

Is social media actually helping your company’s bottom line? That’s the question Frank V. Cespedes asks in the headline of his latest article for the Harvard Business Review. His resounding answer is made clear by the loud graphic sitting atop … Continue reading

Posted in Social Business, Social Media ROI, Strategy | Tagged , , | 1 Comment

Social Media Stars Tapped for Access

Social media has made it possible for anyone to be a content producer; whether we realize it or not, we each have the opportunity to essentially run our own media company. While it’s certainly easier for celebrities to gain a … Continue reading

Posted in Advertising campaigns, Branding, Facebook, Instagram, Klout, Marketing, Social Business, Social Media ROI, Strategy, Twitter | Tagged , | 2 Comments

Pinning is about to get a lot more expensive

Pinterest is one of my favorite social media sites for a variety of reasons – it’s visually stimulating, easy to use and makes me feel like I have the ability to be domestic, even if I never actually make the … Continue reading

Posted in Marketing, pinterest, Social Business, Social Media ROI | Tagged , , | 1 Comment

Real Time Marketing, the Real Winner

Each year, advertisers invest millions of dollars and countless hours of work to be part of the Super Bowl action, in hopes of creating that perfect storm — an iconic commercial that elevates the brand and has an unprecedented sales … Continue reading

Posted in Branding, Social Media ROI, Sports, Super Bowl, Twitter | Tagged , , | 1 Comment

P&G’s #Likeagirl Campaign Shows Endurance of Superbowl Ads in Social Media Age

My favorite commercial this Superbowl was P&G’s thoughtful “Like a Girl” campaign, which tries to redefine the meaning of that oft-used phrase from being an insult to a source of inspiration. It shows a series of people acting out how … Continue reading

Posted in Advertising campaigns, Social Media ROI | Tagged | 1 Comment

Platform Pepsi!

Everyone knows the Pepsi brand — we see it everywhere, but this year, Pepsi is broadening their advertising campaign in advance of their flagship advertisement day, the Super Bowl. As they engage in ever popular ways to bring buzz upfront, … Continue reading

Posted in Branding, Instagram, Social Media, Social Media ROI, Sports, Super Bowl | Tagged , | Leave a comment

6 Figure Support in 45 Minutes Sends Inner City Students to Harvard

The photographer and blogger, Brandon Stanton, thought it would be really cool to capture photographs of all New York City inhabitants, so in 2010 he set out to tackle 10,000 for starters, and plot their photos on a map. The … Continue reading

Posted in Crowdsourcing, Facebook, Non-Profit, Online Giving, Social Media, Social Media ROI, Twitter | Tagged , , , | 1 Comment