Category Archives: You Tube

“What They Don’t Teach You in Business School”–Social Media Outrage

Posted on April 13, 2017 by

There is a famous formula in chemical industry crisis communications PR.  It’s Risk = Hazard + Outrage.  That was 20 years ago coined by crisis communications expert Peter Sandman.  Every chemical industry PR person knows it by heart.  Now add … Continue reading →

Posted in Activism, Customer Service, Langauge, News, psychology and perception, reputation management, Social Media, Social Media & Psychology, Uncategorized, User Generated Content, You Tube | Leave a comment

Lose Lose Lose Situation

Posted on April 4, 2017 by

Since we have talked about video as one of the marketing strategy that is widely used by social media expert in different areas. I am hear to talk about YouTube video advertisement this week. As a huge fun of Youtube, … Continue reading →

Posted in Advertising campaigns, You Tube | 1 Comment

Facebook’s newest ad play – Challenging YouTube

Posted on February 14, 2017 by

As you may know, in 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and a billion unique visitors watch more than six billion hours of video every month. In combination with showcasing countless makeup … Continue reading →

Posted in disruption and social media, entertainment, Facebook, Grammys, Spotify, Uncategorized, You Tube | 1 Comment

WORK, WORK: The Schuyler Sisters Sing the Super Bowl and the Trend of Stage Performers at the Super Bowl

Posted on February 5, 2017 by

“Angelica, Eliza, and Peggy!” The original Schuyler Sisters from the Broadway behemoth, Hamilton: An American Musical, are singing the “America the Beautiful” at Super Bowl LI tonight! When it was announced that Renée Elise Goldsberry, Phillippa Soo, and Jasmine Cephas Jones would … Continue reading →

Posted in entertainment, Opera, Sports, Super Bowl, Theatre, You Tube | 1 Comment

How China Changes Internet

Posted on January 22, 2017 by

I guess I was wrong to jump into the conclusion that China killed Chinese Facebook(Ren ren) , and is messing up with the social network apps adapted from the western world. After watching this short video in New York Times, … Continue reading →

Posted in Apps, communication, Privacy, Social Change, Social Media, technology, You Tube | 1 Comment

State of Spotify

Posted on April 18, 2016 by

The numbers are truly staggering when you think about it, 72% of all weekly streams on Spotify come from the Millennials.  Those accessing the streaming service on multiple platforms listen for an average of over 2.5 hours a day!  We’ve … Continue reading →

Posted in Advertising campaigns, Data, Spotify, You Tube | Leave a comment

State Slogans and Social Media Wrath–Rhode Island’s Example

Posted on April 8, 2016 by

The beach at Fort Adams State Park in Newport, R.I. “Rhode Island: Cooler and Warmer,” a new slogan intended to help the state attract tourists and businesses, encountered a backlash on social media. Credit Elise Amendola/Associated Press It all started innocently enough. … Continue reading →

Posted in Advertising campaigns, Branding, Case Studies, communication, Crowdsourcing, Social Media & Psychology, tourism, Twitter, Uncategorized, You Tube | Leave a comment