Category Archives: You Tube

“What They Don’t Teach You in Business School”–Social Media Outrage

There is a famous formula in chemical industry crisis communications PR.  It’s Risk = Hazard + Outrage.  That was 20 years ago coined by crisis communications expert Peter Sandman.  Every chemical industry PR person knows it by heart.  Now add … Continue reading

Posted in Activism, Customer Service, Langauge, News, psychology and perception, reputation management, Social Media, Social Media & Psychology, Uncategorized, User Generated Content, You Tube | Leave a comment

Lose Lose Lose Situation

Since we have talked about video as one of the marketing strategy that is widely used by social media expert in different areas. I am hear to talk about YouTube video advertisement this week. As a huge fun of Youtube, … Continue reading

Posted in Advertising campaigns, You Tube | 1 Comment

Facebook’s newest ad play – Challenging YouTube

As you may know, in 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and a billion unique visitors watch more than six billion hours of video every month. In combination with showcasing countless makeup … Continue reading

Posted in disruption and social media, entertainment, Facebook, Grammys, Spotify, Uncategorized, You Tube | 1 Comment

WORK, WORK: The Schuyler Sisters Sing the Super Bowl and the Trend of Stage Performers at the Super Bowl

“Angelica, Eliza, and Peggy!” The original Schuyler Sisters from the Broadway behemoth, Hamilton: An American Musical, are singing the “America the Beautiful” at Super Bowl LI tonight! When it was announced that Renée Elise Goldsberry, Phillippa Soo, and Jasmine Cephas Jones would … Continue reading

Posted in entertainment, Opera, Sports, Super Bowl, Theatre, You Tube | 1 Comment

How China Changes Internet

I guess I was wrong to jump into the conclusion that China killed Chinese Facebook(Ren ren) , and is messing up with the social network apps adapted from the western world. After watching this short video in New York Times, … Continue reading

Posted in Apps, communication, Privacy, Social Change, Social Media, technology, You Tube | 1 Comment

State of Spotify

The numbers are truly staggering when you think about it, 72% of all weekly streams on Spotify come from the Millennials.  Those accessing the streaming service on multiple platforms listen for an average of over 2.5 hours a day!  We’ve … Continue reading

Posted in Advertising campaigns, Data, Spotify, You Tube | Leave a comment

State Slogans and Social Media Wrath–Rhode Island’s Example

The beach at Fort Adams State Park in Newport, R.I. “Rhode Island: Cooler and Warmer,” a new slogan intended to help the state attract tourists and businesses, encountered a backlash on social media. Credit Elise Amendola/Associated Press It all started innocently enough. … Continue reading

Posted in Advertising campaigns, Branding, Case Studies, communication, Crowdsourcing, Social Media & Psychology, tourism, Twitter, Uncategorized, You Tube | Leave a comment