Category Archives: psychology and perception

“What They Don’t Teach You in Business School”–Social Media Outrage

There is a famous formula in chemical industry crisis communications PR.  It’s Risk = Hazard + Outrage.  That was 20 years ago coined by crisis communications expert Peter Sandman.  Every chemical industry PR person knows it by heart.  Now add … Continue reading

Posted in Activism, Customer Service, Langauge, News, psychology and perception, reputation management, Social Media, Social Media & Psychology, Uncategorized, User Generated Content, You Tube | Leave a comment

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment

Social Network May Extend Life–Science Backs Monty Python Song, “Always Look on the Bright Side of Life”

Monty Python’s Flying Circus changed American humor the way the Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band” changed rock’n’roll in the U.S.  A British invasion of humor and new music.  The silliness DNA of Eric Idle, John Cleese, Terry Jones, Graham … Continue reading

Posted in Happy Posts, Managing Yourself, psychology and perception, Social Media, Social Media & Psychology, social media and health, Uncategorized | Tagged | Leave a comment

Eyes on the Prize–What Your Fovea Say About Your Engagement

Software that tracks a viewer’s habits through a monitor attached to the TV offered by TVision Insights. Gladwell traced eye focus back to Sesame Street’s use of the Distractor that measured “stickiness” to the pre-schoolers watching the show in his book, … Continue reading

Posted in disruption, Metrics, Privacy, Psychology, psychology and perception, Research, Social Media, Social Media & Psychology, technology, Uncategorized | Leave a comment

Things That Go Viral

  Trump, Apple, and Bernie are viral. As our readings for this week point out, they all resonate with plenty of ethos, pathos, and logos. Trump and Apple have associated reputations that precede them and Bernie is the presidential candidate … Continue reading

Posted in Apple, Politics, psychology and perception, Social Media & Psychology, Uncategorized | 2 Comments

Getting A Gainful Job In A Digital Environment

A consumer’s attention is the new currency and if you can can capture that via your digital platform, then you’re only 30% there.  As our Google reading assignments pointed out this week, almost gone are the days where everything is … Continue reading

Posted in disruption, psychology and perception, Social Media & Psychology, technology, Uncategorized | 2 Comments

Getting Famous

Aside from the many business benefits that social media affords, what’s just as impactful is the influence social media and entertainment has on our youth and young adults. Our youth should be poised to be the future leaders of our … Continue reading

Posted in Privacy, psychology and perception, Uncategorized | 1 Comment