The NFL is getting younger!

Photo Credit: https://com125socialmedia.wordpress.com/2022/05/23/the-national-football-league-and-its-impact-on-social-media/

Social media is becoming more popular and growing by the day. The age of users a getting younger and younger as we become or comfortable and technologically advanced.

Nobody recognizes this more than the National Football League. DIG DAY , covers just how the NFL is trying to approach its strategy for younger audiences.

Top NFL executives realize that in order to attract younger and diverse audiences, they need to diversify the game, as well as the content they produce.

The NFL Launched a program back in 2017 called “NFL Content Creative Network”. On this platform, which can be seen on all major social sites such as Tik Tok, Instagram, Facebook, Twitter, and more… The NFL has made a commitment to introduce influencers with already high followings as well as a “helmets off” strategy to attract a wide array of audiences.

Famous celebrities are positing, in conjunction with the NFL, on this channel to promote their own products in relationship to the game of football or football fans. Just this past year,. op start icon Rhianna posted that she was going to do the upcoming Super Bowl halftime show on the platform, that caused social media to explode.

The “Helmets Off” strategy is a way for players to enact with their fans aside from the game. This means showing them in their communities, doing hobbies, and other areas of their life. People are drawn to this because it shows that they are real people too, are relatable and have fun away from the game.

The beginning stages of this strategy formed during the peak of Covid. This was a time when there was a lot of uncertainty around not only the game, but the world. The NFL saw this as an opportunity to gain some excitement and engagements with the league during this tough time.

My Thoughts

The NFL really hit it out of the park with this one. No league in America does a better job at marketing themselves than the NFL. This already billion-dollar industry has found a way to reinvent itself and its image on social platforms.

Yes, your football die-hards are more often just interested in seeing football-only content and highlights. But for the NFL to think of the not-as-big football fans and partner with big time influencer celebrities and show athletes away from the game is huge. This is an approach that gains many different and youthful audiences and it brings them closer to the game.

Whether these individuals actually follow or care about the games or not, they are deeply invested in their favorite celebrities or behind the scenes stories that in fact bring them closer to the brand of the NFL.