Category Archives: disruption and social media

Rachel Shechtman is Reinventing Retail–One Story at a Time

Rachel Shechtman’s Manhattan store, Story, changes its theme every four to eight weeks. How will digital, AI, and the Internet reconfigure or re-imagine the retail experience?  We already know that Amazon.com has disrupted the traditional retail offline buying experience of … Continue reading

Posted in Case Studies, disruption and social media, Marketing, social media and retail, social media and storytelling, technology, Uncategorized, virtual reality, visual storytelling | Leave a comment

Useful or Useless, You decide…

Is your social media useful? In challenging Christensen’s Theory of Disruption, Tech pundit Ben Thompson points to Apple as Christensen’s blind spot in the theory of low-end disruption. Christensen asserts that with low-end disruption, buyers focus on price and are … Continue reading

Posted in disruption and social media, reputation management | 1 Comment

The Crowd is Coming … for your job.

Or are they bringing opportunity? They are part of what Deloitte calls, the augmented workforce. Driven by the rapid acceleration of connectivity and cognitive technologies like machine learning, natural language processing, speech recognition, and robotics, the augmented workforce is changing how … Continue reading

Posted in Crowdsourcing, disruption and social media, Employment | 1 Comment

The Balance of Online and Offline Connections

When Adam spoke to our class last week one of the questions he was asked was if he thought that video and media is too much of a distraction from being in the moment. His answer was that he didn’t … Continue reading

Posted in disruption and social media, social media disruption, Uncategorized | Tagged , , | 1 Comment

Facebook’s newest ad play – Challenging YouTube

As you may know, in 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and a billion unique visitors watch more than six billion hours of video every month. In combination with showcasing countless makeup … Continue reading

Posted in disruption and social media, entertainment, Facebook, Grammys, Spotify, Uncategorized, You Tube | 1 Comment

And the Real Winner is…

T-Mobile.   Airbnb.   According to Merkle’s 2017 Digital Bowl Report, T-Mobile grabbed top spot for most effective Super Bowl ad campaigns across digital channels including social media, paid search, SEO, and digital media/display. Merkle, a global performance marketing agency, … Continue reading

Posted in Activism, Crowdsourcing, disruption and social media, Social Change, SuperBowl ads | Tagged | 1 Comment

“Heil Twitler!”

“We need a leader, not a tweeter!” was a very popular chant at the latest protests this week.  Even I carried a sign stating, “Delete our Twitler in Chief!” It’s obvious that many of us in the opposition have a strong … Continue reading

Posted in Activism, Click Bait, disruption and social media, Twitter | Tagged , , | 1 Comment