Category Archives: Langauge

“What They Don’t Teach You in Business School”–Social Media Outrage

There is a famous formula in chemical industry crisis communications PR.  It’s Risk = Hazard + Outrage.  That was 20 years ago coined by crisis communications expert Peter Sandman.  Every chemical industry PR person knows it by heart.  Now add … Continue reading

Posted in Activism, Customer Service, Langauge, News, psychology and perception, reputation management, Social Media, Social Media & Psychology, Uncategorized, User Generated Content, You Tube | Leave a comment

That Moment When You Can’t Come Up With A Catchy Title

We have all seen the transformation of our language and syntax with Twitter, Instagram, memes, basically anywhere our language is abbreviated. That moment of truth when you find out if you still fit into last year’s pairs of shorts… — … Continue reading

Posted in Langauge, Social Change, Social Media, Social Media & Psychology | 2 Comments