Category Archives: Apple

The New York Times Speeds Up Remake in Quest to Enlarge Reader Base and Engagement–Says it’s losing journalism edge

Posted on January 18, 2017 by

Last night’s lesson in parsing out the importance of “community” and “engagement” in social media has no greater validation than a Times business story today announcing the paper’s intention to speed up refashioning its stories and the reporters who write … Continue reading →

Posted in Apple, Case Studies, disruption and social media, social media disruption, Uncategorized, visual storytelling | Leave a comment

Be A Pioneer

Posted on April 4, 2016 by

In late 2006 I was in a CVS and was having a conversation with a pharmacist. I had asked him if he was going to buy an iPod. I was ready to launch into how much I loved mine. He … Continue reading →

Posted in Apple, Psychology, Social Media, Uncategorized | 1 Comment

Things That Go Viral

Posted on March 21, 2016 by

  Trump, Apple, and Bernie are viral. As our readings for this week point out, they all resonate with plenty of ethos, pathos, and logos. Trump and Apple have associated reputations that precede them and Bernie is the presidential candidate … Continue reading →

Posted in Apple, Politics, psychology and perception, Social Media & Psychology, Uncategorized | 2 Comments

Promotion for Iphone7?

Posted on February 8, 2016 by

Tim Cook is getting plenty of feedback after posting a wild, out-of-focus shot on Twitter at the end of Super Bowl 50. Most of them are making jokes about this photo named taken by iPhone 6s. People are joking about whether the … Continue reading →

Posted in Apple, Uncategorized | 2 Comments

Jonesing While Spectating Can Have Consequences–Welcome to the Digital Age

Posted on April 9, 2015 by

  Woman looking at daughter’s cell phone during NBA game doesn’t see ball coming. There are probably a million examples of trying to text while living, some of them entirely inconsequential, like texting and watching TV, but for this woman, … Continue reading →

Posted in Apple, Big Data, Social Media & Psychology, Texting and safety, Uncategorized | Leave a comment

iBeacon,the new App Crier!!!

Posted on March 16, 2015 by

A few of the readings for this weeks class had me thinking of a regular topic that comes up at my studio, iBeacons. We discuss how we can integrate the device into a project that we can pitch to an … Continue reading →

Image | Posted on March 16, 2015 by | Tagged , , , , | Leave a comment

Steve Jobs, Mark Zuckerberg: Silicon Valley Pioneers

Posted on April 21, 2014 by

I finally had a chance to sit down and watch the film Jobs based on the life story of innovator, rebel, and Apple Computers founder Steve Jobs and I was inspired by it immensely.  Every once in a while a … Continue reading →

Posted in Advertising campaigns, Apple, Facebook, Google, Marketing, Microsoft, Social Media, Twitter | Tagged , , , , , , , | Leave a comment