Category Archives: Marketing

Famous cosmetics brand Lush will quit social media

On April 8, Lush announced on its official Instagram, Twitter and Facebook accounts that it will be quitting several social media platforms in the U.S., saying, “We are tired of fighting with algorithms, and we do not want to pay … Continue reading

Posted in Internet of Things, Marketing | 1 Comment

#chooserenewables

Starting with the image of a Dalmatian puppy staring into the distance and panning out to iconic Clydesdales pulling a cart, this advertisement looked every bit the standard Budweiser commercial. Set to the the tune of Bob Dylan’s classic song … Continue reading

Posted in Marketing, Uncategorized | Tagged , , , | 1 Comment

Carjacking the Conversation

The Superbowl is the unquestioned penultimate of television commercials in the United States. Major companies save their wittiest and most effective ads to premier on this night, as the television audience nationally is far and away the highest of any … Continue reading

Posted in Facebook, Marketing, Social Media, SuperBowl ads, Twitter, Uncategorized | 1 Comment

Timing is Everything

Timing is everything. Like Mario jumping the barrel at just the right moment in an effort to defeat Donkey Kong and save the Princess, getting attention online is a matter of timing.  For personal branding, moments to jump onto a current … Continue reading

Posted in Marketing, Uncategorized | Tagged , | 1 Comment

Artificial Intelligence descends on the 60th Grammy Awards!

The 60th annual Grammy’s may not have robots strutting down the red carpet this year but instead will be hailed the first awards show to have its content generated by artificial Intelligence technology.  The IBM AI Watson platform has partnered … Continue reading

Posted in algorithms, artificial intelligence, Big Data, Grammys, Innovation, machine learning, Marketing, Social Media, Systems Thinking, technology | 1 Comment

Don’t be fooled!

How many times have I buy or go places based on Instagram posts? I have lost count, but one thing for sure, no matter how many time I got fooled by the pretty, attractive photos I have seen on Instagram, … Continue reading

Posted in Instagram, Marketing | 1 Comment

Rachel Shechtman is Reinventing Retail–One Story at a Time

Rachel Shechtman’s Manhattan store, Story, changes its theme every four to eight weeks. How will digital, AI, and the Internet reconfigure or re-imagine the retail experience?  We already know that Amazon.com has disrupted the traditional retail offline buying experience of … Continue reading

Posted in Case Studies, disruption and social media, Marketing, social media and retail, social media and storytelling, technology, Uncategorized, virtual reality, visual storytelling | Leave a comment