Category Archives: Marketing

Timing is Everything

Timing is everything. Like Mario jumping the barrel at just the right moment in an effort to defeat Donkey Kong and save the Princess, getting attention online is a matter of timing.  For personal branding, moments to jump onto a current … Continue reading

Posted in Marketing, Uncategorized | Tagged , | 1 Comment

Artificial Intelligence descends on the 60th Grammy Awards!

The 60th annual Grammy’s may not have robots strutting down the red carpet this year but instead will be hailed the first awards show to have its content generated by artificial Intelligence technology.  The IBM AI Watson platform has partnered … Continue reading

Posted in algorithms, artificial intelligence, Big Data, Grammys, Innovation, machine learning, Marketing, Social Media, Systems Thinking, technology | 1 Comment

Don’t be fooled!

How many times have I buy or go places based on Instagram posts? I have lost count, but one thing for sure, no matter how many time I got fooled by the pretty, attractive photos I have seen on Instagram, … Continue reading

Posted in Instagram, Marketing | 1 Comment

Rachel Shechtman is Reinventing Retail–One Story at a Time

Rachel Shechtman’s Manhattan store, Story, changes its theme every four to eight weeks. How will digital, AI, and the Internet reconfigure or re-imagine the retail experience?  We already know that Amazon.com has disrupted the traditional retail offline buying experience of … Continue reading

Posted in Case Studies, disruption and social media, Marketing, social media and retail, social media and storytelling, technology, Uncategorized, virtual reality, visual storytelling | Leave a comment

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment

Beauty and the Buzz: a brief look at the Facebook train of the remake

This past Friday, my inner child squealed with delight as I sat in the darkened theater and heard the opening score to the live-action remake of my favorite film from the Disney Renaissance, Beauty and the Beast. I cried, I laughed, I … Continue reading

Posted in Art, Facebook, film, Marketing, Social Media, Uncategorized | 1 Comment

Seeing “Fake News” Go Viral, 20th Century Fox Uses it to Promote New Movie–Ad Stunt Gets More Negative Reviews Than Movie

Real trailer for the movie, A Cure for Wellness “A Cure for Wellness” is a movie about a ‘fake’ cure that makes people sicker,” 20th Century Fox said.  “As part of this campaign, a ‘fake’ wellness site, healthandwellness.co, was created … Continue reading

Posted in entertainment, Fake News, Marketing, Uncategorized | Leave a comment