Monthly Archives: March 2015

Like Google Flu Trends, Can Mining Automobile Forums Reveal Defects?

Could mining car forums about motorist car-related issues help find problems before they become fatal? Big Data is a tool that appears poised for lots of thorny problem-solving issues. Google Flu Trends, with precise or highly correlated algorithms, can accurately … Continue reading

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Why Should Your Business be on Twitter?

According to an article by Edwin Huertas, if you want your business to succeed , it needs to have a twitter handle. One of the main points he hits at is Twitter has been extremely successful at increasing its users from a … Continue reading

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How Colors Affect Conversions

Over the semester we have been stressing the importance of image and visuals for better online presence. The following infographic created by KISSmetrics highlighted the role of color in driving conversions. This inforgraphic is quite informative but it only touches … Continue reading

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Is blogging dead?

While blogging every week in class, and working on our final social media campaign, I often wonder – is blogging still a beneficial tool to be using? With the plethora of social media platforms available to the user – is … Continue reading

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Oooo, Burn

Although I’m not a parent, the article, “Burnbook: What parents need to know about the controversial app” immediately grabbed me as I have spent a considerable amount of time volunteering and working in schools.  The app Burnbook, is based on … Continue reading

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#HappyBirthdayTwitter

As Twitter turned 9 last week, the people at Martin Software took a second to reflect on just how far they have come in this relatively short time. From introducing #hashtags and promoted tweets to going public and celebrating their one … Continue reading

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A Marriage Born of Necessity

What do New York Times Publisher Arthur Sulzberger, Jr. and Facebook CEO Mark Zukerberg have in common?  Certainly not age or how they dress up for the office but each have something the other one wants.  For the New York … Continue reading

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