Category Archives: Psychology

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment

What Children’s Faces Show and the Poignancy of Visual Storytelling

Certain photos jump out at us while others seem as props or passing furniture in the warp and woof of everyday life, such as walking down Market or Walnut Streets as pedestrians parade along the sidewalk on the way to … Continue reading

Posted in communication, Psychology, Social Behavior, Social Media, Social Media & Psychology, Social Media Policy, Uncategorized, visual storytelling | Leave a comment

Eyes on the Prize–What Your Fovea Say About Your Engagement

Software that tracks a viewer’s habits through a monitor attached to the TV offered by TVision Insights. Gladwell traced eye focus back to Sesame Street’s use of the Distractor that measured “stickiness” to the pre-schoolers watching the show in his book, … Continue reading

Posted in disruption, Metrics, Privacy, Psychology, psychology and perception, Research, Social Media, Social Media & Psychology, technology, Uncategorized | Leave a comment

#BlackLivesMatter

Oscar Grant, 22, Oakland, CA, January 2009 Trayvon Martin, 17, Sanford FL, February 2012 Eric Garner, 43, Staten Island, NY, July 2014 Mike Brown, 18, Ferguson, MO, August 2014 John Crawford, 22, Beavercreek, OH, August 2014 Freddie Gray, 25, Baltimore, … Continue reading

Posted in Activism, News, Psychology, Social Change, Social Media, Uncategorized, Voice | 1 Comment

Are you ever really on vacation from your smart phone?

Embed from Getty Images //embed.gettyimages.com/embed/476872194?et=zlilVBN_SQFtCXsffd7vgw&viewMoreLink=off&sig=I45pT1IQgQKNQdLkhPFJY4-QqPlHe5hMjVB75honrSU= It took me a big part of my early adult youth to finally recognize and then admit to the fact that I am a bit of a control freak. With my personal life and my professional life. … Continue reading

Posted in communication, Psychology, Social Behavior, Social Change, Social Media, Uncategorized | 1 Comment

Be A Pioneer

In late 2006 I was in a CVS and was having a conversation with a pharmacist. I had asked him if he was going to buy an iPod. I was ready to launch into how much I loved mine. He … Continue reading

Posted in Apple, Psychology, Social Media, Uncategorized | 1 Comment

Autism, Social Media, and Business

Last summer I had the opportunity to begin mentoring within SAP’s Autism at Work program, which looks to integrate people with Autism Spectrum Disorder (ASD) with the rest of the workforce. People with ASD can have challenges making eye contact, … Continue reading

Posted in Facebook, Human Resources, Psychology, Social Business, Social Change, Social Media & Psychology | Tagged , , , , , , , , | 1 Comment