Are you a social media narcissist?


I always wondered why people are fascinated with taking selfies all of the time.  Pictures of them at the park, on dates, the meals that they make, while they are exercising, after they exercise, just sitting at home… get it….an excess of selfies!  They’re posted on Facebook, then simultaneously on Instagram and Twitter. I thought, who cares how someone spends every second of their day?  The person posting wants you to care.

Psychology Today seems to think that this behavior is one of the characteristics of a narcissist.  A narcissist is someone who finds a great sense of pleasure in admiring himself. There is a negative association with narcissists to the point that it is considered a personality disorder.  Being confident is one thing but when there is a person who is so full of himself, it becomes unhealthy and it’s very annoying to people around him.

This disorder isn’t harmful, but it is difficult for narcissists to create relationships.  Forbes magazine reports that “millennials could be the most narcissistic generation in history” because social media is a platform where narcissistic people go to hang out.  Being that social media is the way that most millennials communicate, it makes sense.

Some traits or a social media narcissist per Forbes are:

  • The Selfie Specialist – people who take and post an abundance of selfies because they are desperate for admiration
  • Addiction – people who constantly browse social media just to see how and if people are responding to their selfies
  • Life is great – people who give a false sense of their lives being great and embellishing things to give that impression.

This isn’t a disability but it can impact relationships and what people think of you.  This can be problematic in the business world, too, because if there is any type of negative feedback, there may be a tendency to argue back, which can be destructive to your career.

Click on this link to read more about social media narcissists,


Posted in Social Behavior, Social Media, Social Media & Psychology, Uncategorized | 1 Comment

Rule Breaking Tips from 40 years ago

As a lifelong runner and four time marathon finisher,  I’ve always been intrigued by the stories of women and running, Growing up, the story of Wilma Rudolph was my favorite and I wrote countless reports on her as someone who was a role model. She became the first US woman to win three gold medals in the same 1960 Olympics. What makes her story unique is that she was paralyzed from polio until age of four, and required to wear an orthopaedic brace on her left leg until she was 11. There is was Zola Budd, the South African barefoot runner from the 1984 Olympics. I can easily digress.

But today, on the day of the Boston Marathon, I read yet another article about Katherine Switzer, who in 1967 attempted to run the Boston Marathon (the Boston Marathon did not officially allow women until 1972).


Ashland, MA, April 19, 1966: Kathy Switzer roughed up by Jock Semple during the 1966 Boston Marathon. Photo by Paul J. Connell/the Boston Globe via Getty Images     


People can debate who actually was the first woman to run the Boston Marathon, Kathy Switzer or Bobbi Gibb (I believe they both should get credit), but this recent Fast Company article entitled, “Four Rule Breaking Tips from the first woman to run the Boston Marathon, holds true no matter who it is and holds true today, in social media or even in general. In fact, many of the early social media adopters like Mark Zuckberg, Jack Dorsey and Biz Stone, Chad Hurley and Steve Chen adopted the same principles some 35-40 years later.

  1. Breaking Unwritten Laws Can be Revolutionary – there was no law at Harvard against using student photography or even posting people’s information online, yet no one had ever thought to do it before. And who ever heard of a small character count as a rule for posting anything?
  2. There will be Criticism. Tune it Out. – the hallmark of every great Original, entrepreneur or a person with passion is the ability to hear the criticism but still forge ahead.
  3. Consequences Can Turn into Opportunities. – Steve Jobs getting fired from Apple has now become known as his best opportunity in disguise.
  4. Share your Story and New Opportunities May Arise –one word: Youtube. How many stars have arisen from Youtubers? There is even a convention dedicated solely to youtubers and bloggers. There are big bucks to be made by sharing your story. I’m just waiting to see the new ads featuring the 2 brothers and sister from the recent “wisdom teeth zombie apocalypse prank.” They posted their video on a Thursday and by Tuesday of the next week, all three of them were on the Ellen Degeneres show.

So, cheers to all the women AND men who ran the Boston Marathon today and cheers to all the many rule breakers out there. I’m glad to see the rules for breaking rules can stand the test of time. Here’s hoping they continue to be observed so that more great opportunities can arise.

PS: Here is a picture of me finishing my first marathon in 2010.🙂


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My Last Blog Post

I cannot believe the time has come. This class has been an exciting class as I come to and end with this program. A huge thank you to the whole class for sharing their knowledge and insights on data, social media and their professions.

For my last blog post, I want to write about where social media is going.

In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realisation of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements.

In 2012, we saw Social Media as a way of connecting with potential consumers and building brand awareness.

Looking at findings from various companies, it seems the Facebook is on the decline. It has been suggested that around 34% of Facebook users say the time they spend on the site has decreased over the past year with only 3% saying they will spend more time on the site in the coming year. Facebook need to re-evaluate their standing as a social network and focus on this rather than the many other things that have been reported in recent months.

Despite Facebook declining, it seems social media overall, will continue to rise. Social Media usage is up 38% over the previous year and is likely to increase to around 50% by the end of 2016. The increase in social activity is mostly down to smartphone users and we all know the mobile market is booming.

People’s expectations are changing. Social media is now more than just networking, its a way of successfully building a brand. There’s an old saying that all human behavior is goal directed. We need a purpose that has to be obvious and in the absence of this behavior, the task itself will not happen. This applies to Social Media and how are are going to act in the future. Without a direction in the form of a social media strategy, a business will suffer online.

A lot of companies will be weighing up the benefits of spending their time on social media because as well all know time is money. As said by a famous philosopher, all human behavior occurs to gain pleasure or avoid pain. In the beginning, the purpose served by using social media was just the pleasure of connecting with people in a new and unique way. This soon had its difficulties when it comes to how much time one can devote to social networking activity and how to communicate online. Looking to the future, networking has to have some kind of tangible benefit otherwise it may not be worth it which is a very uncertain thing.

When looking to the future of Social Media, you will need to consider the following:

  • Tribes – We as humans, by nature, are social despite the many years spent relying on mass marketing. We will be using social media as a way to have conversations and build a community or tribe that share the same interests.

  • Relevancy – Something that will always be crucial to social media is how relevant the content is that you are sharing.

  • SoLoMo – We are in a new era now where being Social, Local and Mobile are an important part of being on social media.

So, where is Social Media going? This, I cannot answer. Social media depends on its users, so really, the future of social networking is down to us!

The Future Of Social Media Is Looking Bright



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State of Spotify


The numbers are truly staggering when you think about it, 72% of all weekly streams on Spotify come from the Millennials.  Those accessing the streaming service on multiple platforms listen for an average of over 2.5 hours a day!  We’ve learned companies are collecting data to profit from our listening/viewing habs but the first question is what are they going to be doing with all of the data they’re collecting from their users listening habits?  I am a premium paying member after the ads that played after every couple of songs during the free trial began to get on my nerves.  I charge the subscription to my credit card and don’t think twice about it, I can listen at work, on a bike ride, in my car, anywhere really.  I still will buy vinyl records every now and again but aside from that I can’t tell you the last MP3 I actually purchased online.  Obviously this shows how millennials are consuming their music, but what can Spotify do with the data to profit from all of this?

After reading the article above, I was surprised to see that Spotify gave exclusive rights to AdWeek to take a look at the numbers they’ve compiled based upon their listeners’ viewing habits.  The fact that Spotify would allow another company rights to view this data to help get a better understanding tells me they’re not quite sure what to do with all of their data yet.  How can they turn the fact that I like to listen to Kurt Vile at work on Mondays but not Fridays into dollars and cents?  For me, my listening habits are sporadic throughout the day and are probably the greatest during warmer months on the weekends.  I jump back and forth between podcasts, sports talk radio & Spotify throughout the day but what does this mean for marketers?  I guess they can try to pinpoint the times I’m at my computer and generate advertisements embedded within the Spotify player but if it goes beyond that I’ll have to rethink my subscription.  I pay the premium price to tune in commercial free but seeing the route websites and streaming services such as YouTube have gone introducing ads you cannot skip over or that begin playing the second you go to their website I fear a change will be coming down the road.

I found this article interesting and strange at the same time because it didn’t really elaborate on what they intend to do with this data.  The number that really jumped out to me was 143 minutes – that is the amount of time spent on the app for Millennials who access Spotify on multiple screens.  While that might seem like a lot of time to reach your target audience, I’d say more than 95% of the time I’m streaming Spotify the screen is minimized on my computer or my phone is in my pocket and I’m not actively looking at my phone.  So how can they benefit from these numbers if the main reason people subscribe to their premium service is to keep it that way?  It seems to me like several companies who are sitting on a large amount on data might not know how to profit from it for the time being.  It could lead to a big pay day or it might be worthless, but that’s up for those in the industry to figure out.  Either way, the numbers are truly incredible and offer an insight into how Millennials listen to music on a daily basis.  How do you think they’ll try to profit off of our listening habits next?

Posted in Advertising campaigns, Data, Spotify, You Tube | Leave a comment

LinkedIn May Provide Clues for Creating A Better Personnel System



As a human resources manager, hiring the right people and decreasing the turnover rate were the top two priorities. In order to have the whole picture, not only the internal information is needed, the current states in the job market are essential to take into consideration for a better interpretation of the personnel problems. The lack of overall government official employment data made me struggled with the works. With the data technology and social networking platform, this work seems to be much easier than before. And LinkedIn is definitely the best tool for searching for this information.

LinkedIn not only tells you more about your candidates but provides companies with a wealth of knowledge on the job market and helps employers to better cope with the personnel problems. LinkedIn leverages on the data of 400 million career profiles it owns to understand the career pathways, particularly in job-hopping habits and the length of time that young employees work in their jobs.

Based on the reports given by LinkedIn economist Guy Berger, “people who graduated from college in 2006 to 2010 have ended up working for an average 2.85 companies during their first five years in the workforce. That’s nearly double the norm for people who graduated in the 1986-1990 time band: 1.60 employers.” Further research is necessary to understand the reasons for this situation, yet the difference among industry is manifest. Job-hopping is most prevalent in media and entertainment while it is less normal for financial services, manufacture, transportation and so on. With the aid of other platforms such as Glassdoor, to get the information on how employees evaluate the company and overall compensate system might help know more about the insights to job-hopping. The openness and accessibility of social media are such a valuable asset for employers to do self-analysis and reflect those insights on the organizational development.

If the employers can grasp this trend, they can adjust the personnel system to create more incentives to satisfy the needs of employees or enhance the communication to reduce the possibility of resigning as well as the cost of investing in someone who’s not suitable for the company. The application of social media on the career path is another example to show that the data gathered from social media can be powerful to help solve problems.



How Long Will Your Current Job Last? Clues Emerge In LinkedIn Data


Posted in Big Data, Data, Employment, Human Resources, LinkedIn | Leave a comment

Sharing an accident

The most heatedly discussed topic recently on Chinese Microblog was a fire accident. On April 14th, a fire accident happened in an apartment building in Guangzhou, China caused one person died. The fire accident itself was grave but not a startling news. The point that made this accident so widely-discussed was a 42-seconds video clip about this fire accident.

The video clip recorded the last 42 seconds of the later died person who were screaming and asking for help on the fenced window of his apartment. The scream was so desperate that provoked a lot people on the Internet. Almost immediately, the person who shoot this video, Li, was chased down by angry people on the Internet. Overwhelming critiques and insults were pointed towards Li. Guangdong Fire Department’s official Microblog account reposted this video and consecutively posted 5 microblogs commenting on this issue and blaming Li for being cold-blooded and cruel to the accident. Then Guangdong police department did investigation with Li and asked him to delete the video. All of Li’s social media accounts were blocked down one day after the video’s wide spread. His family and child were also contacted by media and angry people.


However, Li said he was not the one whom should be blamed on. He revealed that at first, he tried to help the person. But his position was so far from the fire (we can see it from the picture). Even if he could be there to help, he was not able to break the metal fence. Li asserted he tried all means but still could not help the person. Then Li recorded this accident. Besides, it was not him who posted this video online. He firstly just sent it to his friends via message. The text he sent along with the video was “Life is so vulnerable. I wanted to save him but I did not have tools to help. He died.” The privately shared video ended up being wide spread on the Internet.

Most of people on the Internet blamed Li for doing nothing but recording. There are also some people expressing their understandings to Li. They said, it’s understandable for Li to protect himself before helping others. Li’s life was affected by this video and Li is quite confused now. Taking photos and sharing became the first reaction for us when encountering a startling event. It’s hard to judge Li’s actions for sharing such a tragedy. But this is sad: a person who wanted to help ended up being blamed. Maybe the mistake he made is not being aware of the pressure of public opinions. He said he could be a hero if he saved the person, but he was definitely not the bad guy who killed the person.

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Yik Yak Users are Feeling the Bern


Image courtesy of International Business Times; Getty Images

A few weeks ago, I talked about Yik Yak in relation to cyberbullying in schools. More recently, I read an article about how the app is now being used to gain insight into the approval ratings of political candidates, specifically among the millennial population. Yik Yak’s user base falls between the ages of 18-34. Through Yik Yak, users have the ability to post anonymously, and vote or downvote other posts that have been made within a certain mile radius of their current location. Additionally, the app has a feature called Global Herds, where users can participate in conversations happening around the world, as well as vote in polls pertaining to a variety of topics.

Lately, Yik Yak has been a rather political space, and the app’s users are not afraid to share their true feelings about the presidential candidates. Millennials have been particularly engaged in this election cycle, and after the Democratic debate last week, those using Yik Yak gave Hillary Clinton a 4.6% approval rating, her lowest yet. Bernie Sanders, however, received an approval rating of 56.9%. These results mirror larger opinion polls that indicate young people are not in support of the front-runners in either party. Based on the information available from Yik Yak, it can also be noted that users tuned in the most to debate topics such as foreign policy, the economy, and the Republican party.

Arguably, one of Clinton’s biggest hurdles to overcome throughout this primary season has been her inability to connect with younger voters. It will be interesting to see if her campaign can find a way to leverage information from not just larger opinion polls, but also social media, in order to reevaluate and come back stronger. Clinton recently stated that she aims to carry on President Obama’s legacy. However, when it comes to gaining support from young voters, she has not been able to find the same social media success or establish a presence similar to that of our current president.


Sanders continues to benefit from his connection with millennials, and while he embraces the positive social media energy, he attributes most of that success to his outreach:  “I’ll tell you my experience with young people … I see them every day because they’re coming out to our rallies. These are young people who want to be involved in shaping the future of this country.” I can’t wait to see how social media continues to inform this election cycle, as well as how candidates utilize it to spread their respective platforms!

Posted in Politics, Social Media, Uncategorized, Yik Yak | Tagged , , , , | Leave a comment