Category Archives: Non-Profit

A social media-centric approach to car ownership programs

Car ownership programs have one thing in common – their goal is to place working cars into the hands of families and individuals that would not otherwise be able to afford them. Two operating models of dominate the landscape.  The … Continue reading

Posted in charity, Fundraising, Human networks, Non-Profit, Social Media | Tagged | 1 Comment

Freedom of Speech?

  The first amendment states, “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press, or the right of the people peaceably to assemble, … Continue reading

Posted in disruption and social media, Environment, Non-Profit, Politics, Social Media | 1 Comment

Effective Storytelling = Emotional Engagement

As a child, I found myself attractive to storytelling from elders more specifically my uncles. I eagerly anticipated visits from my uncles as a kid to indulge in their stories. I so loved to hear them share; I would set … Continue reading

Posted in Branding, Non-Profit, Social Business, Social Media ROI, Uncategorized | 1 Comment

The MOOC Merger

Everyone knows traditional education models are going to change sooner rather than later. In recent news, Sweet Briar College, a small liberal arts college announced it is shutting its doors at the end of the 2015 spring semester. That isn’t … Continue reading

Posted in disruption, Non-Profit | 1 Comment

iBeacon,the new App Crier!!!

A few of the readings for this weeks class had me thinking of a regular topic that comes up at my studio, iBeacons. We discuss how we can integrate the device into a project that we can pitch to an … Continue reading

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The 5 best reads of the week

This week’s best reads: How The San Francisco Giants Use Twitter and Facebook to Score with Fans NPR’s tumblr guidelines How Philly.com’s Erica Palan trains her coworkers to think about social How Public Transit Agencies Deal With All Your Angry, … Continue reading

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Creating a Successful Social Media Campaign

http://www.socialbrite.org/2012/02/15/the-7-elements-of-a-social-media-strategic-plan/ In the article found through the link above, we find seven critical aspects to a successful social medial strategy. The article written by a social medial consulting firm, Socialbrite,  in fact was a well designed plug for their upcoming … Continue reading

Posted in Branding, Case Studies, Marketing, Non-Profit, Social Media, Social Media & Psychology, Strategy | Tagged , , , , , | Leave a comment

6 Figure Support in 45 Minutes Sends Inner City Students to Harvard

The photographer and blogger, Brandon Stanton, thought it would be really cool to capture photographs of all New York City inhabitants, so in 2010 he set out to tackle 10,000 for starters, and plot their photos on a map. The … Continue reading

Posted in Crowdsourcing, Facebook, Non-Profit, Online Giving, Social Media, Social Media ROI, Twitter | Tagged , , , | 1 Comment

Buy / Vote / Give via #Action Hashtags

In general, hashtags have served as a way to tag and find content. They have been a tool for conversation. But what if you could actually make something physically happen, such as a purchase, via a simple social media post. … Continue reading

Posted in Advertising campaigns, Fundraising, Innovation, Instagram, LinkedIn, Marketing, News, Non-Profit, Online Giving, pinterest, Social Business, Social Media, Social Media ROI, Strategy, Television, Twitter, You Tube | Leave a comment

The way we think about charity is dead wrong

Dan Pallotta, who invented the AIDS Ride fundraiser, just completed a TED talk in March about why the way we think about charitable giving is wrong and how we can change it. I urge you to check it out here: … Continue reading

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