Category Archives: Strategy

Will BOTs Change Customer Service?

Last week Facebook made a major announcement.  They informed the world that they are getting into the bot business by unveiling a bot platform into Messenger.  This is just a few weeks after Microsoft unveiled bots into Skype.  Up until … Continue reading

Posted in algorithms, Apps, bots, communication, Customer Service, Education, Facebook, machine learning, Microsoft, Social Change, Social Media, Strategy, technology, Twitter | Leave a comment

Social Media trumps the personal website

A few years ago I decided to set up a professional website on which I could share content such as my resume and other information; I later transitioned that site to a personal one in which I could share photos, … Continue reading

Posted in Apps, Case Studies, Google, Human Resources, LinkedIn, Metrics, Social Media, Strategy, User Generated Content | Tagged , , , , , | 4 Comments

Making use of the big data we have

The advent of IoT and Big Data has given us access to information that we have never have access to before. Once we have access to the data, making use of it requires more than just the click of a … Continue reading

Posted in Big Data, Internet of Things, Strategy | Tagged , , , , , , | 2 Comments

3 takeaways from the White House Digital Strategy Team

Jenna Brayton, an Associate Director in the White House Office of Digital Strategy, came to speak with students in the Annenberg School of Communications at University of Pennsylvania last Monday, and discussed the role of social media in the presidency. … Continue reading

Posted in Activism, Case Studies, Politics, Strategy, You Tube | Tagged , , , , , , , | 2 Comments

Swipe Right For New Customers

The ‘Tinder Generation’ is on the rise and looking closely at their online dating habits can potentially shed some light on their shopping habits. Companies would be wise to start to consider how these online dating apps can translate into … Continue reading

Posted in Marketing, Social Media, Strategy | Tagged , | 1 Comment

Got beef?

Nowadays celebrities take aim at one another over twitter and the world notices and won’t let it go.  One of my friends texted me asking if I had seen the twitter beef going on between Kanye West and Wiz Khalifa … Continue reading

Posted in Strategy, Twitter | 2 Comments

Pepsi, in Search of Social Media Buzz, Opens Sleek Kola House

                 Pepsi’s new ‘kola bar & lounge’ by kravitz design inc. Hoping to “change the conversation” from Pepsi being just another sugar water beverage and jump start its sales that have fallen at … Continue reading

Posted in Marketing, Strategy, Uncategorized | Leave a comment