Monthly Archives: March 2011

Obama Uses Facebook to Combat Cyber-Bullying

Almost everyday, I thank my lucky stars that the major forms of social media – MySpace, Facebook, Twitter – did not exist when I was in middle-school. As a young, awkward, braces-wearing tween, I had a hard enough time blocking … Continue reading

Posted in Case Studies, Facebook, Marketing, Non-Profit, Social Media, Social Media Policy, Twitter | 1 Comment

Is This the End?

Well, the semester is almost over.  How sad! I want to extend a personal “thank you” to Bruce and Syd for organizing and teaching this class.  It’s been really beneficial and eye-opening for me, and I’m happy to report that … Continue reading

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Changing The Conversation

Every once in a while something comes along in the social media space that changes the conversation. There does tend to be a lot of hype around the next shiny object or event in social media which will create/enhance/disrupt/galvanize the … Continue reading

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More Charlie Sheen

I know, I know.  I’m a hypocrite for still talking about Charlie Sheen.  But, as a student of social media, I see it as my duty to report on the latest trends. Charlie Sheen and Friends stream live on Saturday … Continue reading

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Charlie Sheen: A Timeline.

I’m really not sure what else to say.  If you’ve been following trends in social media this week, it’s inevitable that you’ve heard about Charlie Sheen.  However, some of us do live under a rock -myself included at times- so … Continue reading

Posted in Fundraising, Marketing, Social Media, Strategy, Twitter, Uncategorized | Tagged , , | 1 Comment

The Dictator’s Game 2.0

In a previous post, I questioned the relevance of a popular game theory experiment, the Prisoner’s Dilemma. Now, I want to explore the implication of another economic theory game: the dictator game.   The dictator game is another game that … Continue reading

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The Prisoner’s Dilemma 2.0

The Prisoner’s Dilemma is a widely used example in game theory that attempts to illustrate why or how two individuals may not cooperate with each other, even if it is in their best interest to do so. Basically,  the Prisoner’s Dilemma … Continue reading

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Case Study: Google Art Project

With technology, it is not difficult to enjoy world-famous art pieces with only one click at home. On February 1st, Google launched its “art project”, in partnership with 17 museums in the world. It is definitely a showcase of Google … Continue reading

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Case Study: A Business is Born

I’m sure we can all name at least one company who has wowed with their social media strategy.  Perhaps they were launching a new product or service and turned to viral to take it to the masses.  But, what happens … Continue reading

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