Category Archives: social media and storytelling

Rachel Shechtman is Reinventing Retail–One Story at a Time

Rachel Shechtman’s Manhattan store, Story, changes its theme every four to eight weeks. How will digital, AI, and the Internet reconfigure or re-imagine the retail experience? ¬†We already know that Amazon.com has disrupted the traditional retail offline buying experience of … Continue reading

Posted in Case Studies, disruption and social media, Marketing, social media and retail, social media and storytelling, technology, Uncategorized, virtual reality, visual storytelling | Leave a comment

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the¬†Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment