Monthly Archives: January 2012

Twitter NOT a media company

Twitter CEO, Dick Costolo announces that [it] is not a media company but rather “we’re a distributor of content and traffic.” I’m not sure that it matters how you label it unless you believe it drives the business model. Right now, … Continue reading

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The “Kitchen Sink” in My Pocket?

Will convergence happen soon enough for my iPhone addict? In order to stave off household budget problems and to see if I can hasten the next generation phone/pad/laptop/reader/player by fluttering my own butterfly wings, I’ve declared that my partner cannot … Continue reading

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CrowdSourcing win!

Last week we spoke about the difference in the engagement level Mitt Romney is able to inspire through social media compared to Obama. I wanted to explore the elements of what makes people want to engage. There must be some … Continue reading

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What does Facebook say about our ROI?

“What makes Facebook Ads profitable?” “Do you measure the impact FB Ads had on real engagement?” “What’s the biggest mistake people make with Facebook Ads?” “Do you combine FB with other channels?” How many of us have NOT asked these … Continue reading

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Super Bowl social media campains can both enhance, detract game viewing experience

Among the more than 100 million people expected to watch the Feb. 5 Super Bowl, about 60 percent are expected to also be watching a second screen: iPad, smartphone, iPod Touch or some other kind of tablet computer. That number … Continue reading

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Facebook, Twitter taking over

ESPN RecruitingNation journalist Jake Trotter’s article Facebook, Twitter taking over, describes just how important social media has become as a recruiting tool in the sport of football, a trend that more and more sports are turning to for recruiting success. … Continue reading

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