Author Archives: mmlehman

Highlight Social Discovery App

Looking to find new friends or business partners among the hundreds of people you encounter each week? A new app may help.  The iPhone app called Highlight aims to transform how people meet by alerting users when they are physically … Continue reading

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Chardon High School shooting news was spread rapidly by social media, texting

In the chaotic and critical minutes following the shootings at Chardon High School, text messages among students and to their parents almost instantly conveyed news of injury and death – and also messages from those who hid in safety.  In … Continue reading

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The Coca-Cola Zero Video Puzzle

A new campaign for Coca-Cola Zero uses Facebook to turn a TV commercial into an interactive video puzzle.  In only 2 weeks, they were able to reach hundreds of thousands of people and double their Facebook friends.  The video below summarizes … Continue reading

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GymPact App Makes Workout Skippers Pay Up

How many of you have made a New Year’s resolution to begin working out and have actually stuck to that goal?  My guess is not many.  Every year it seems like someone I know plans to start going to the … Continue reading

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Domino’s Think Oven: Innovation Sourcing

Domino’s is looking for inspiration for new projects and ideas, and has turned to its fans for help. Check out the video below to hear more about the new “Think Oven” campaign, or click on the “Think Oven” link below … Continue reading

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Super Bowl Advertisers did one thing right, they didn’t drink the social media kool-aid

With all of the hype and coining of this year’s Super Bowl as the first truly social Super Bowl, I anticipated more social media references on screen during the advertisements.  According to an analysis by the Alimeter Group, 32% made … Continue reading

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Wharton’s Super Bowl “Tweet Meet”

If you are interested in hearing what the experts are saying about this year’s Super Bowl commercials, be sure to follow the 2nd annual Tweet Meet, hosted by Wharton’s Future of Advertising Program, live during the big game this Sunday.  … Continue reading

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