Twitter CEO, Dick Costolo announces that [it] is not a media company but rather “we’re a distributor of content and traffic.”
I’m not sure that it matters how you label it unless you believe it drives the business model. Right now, ad revenue is the model, and I’m not sure that there was any other option despite Costolo’s coy responses to audience questions…“The notion that there were other ideas we considered and that I disposed of makes it sound too palace intrigue-y,” he complained. “It makes it sound a little too Hamlet.”
I don’t see Twitter going away any time soon, but considering they still havn’t turned a profit, you never know who, or what, might come along and fly right past them.