Category Archives: SuperBowl ads

And the Real Winner is…

T-Mobile.   Airbnb.   According to Merkle’s 2017 Digital Bowl Report, T-Mobile grabbed top spot for most effective Super Bowl ad campaigns across digital channels including social media, paid search, SEO, and digital media/display. Merkle, a global performance marketing agency, … Continue reading

Posted in Activism, Crowdsourcing, disruption and social media, Social Change, SuperBowl ads | Tagged | 1 Comment

Budweiser remains King of the Superbowl Commerical

Beer can give you the happy chills when it’s tasty, and the bad chills when it’s rancid. But rarely does it give you the emotional chills that Budweiser has done with this  year’s moving Superbowl ad, as it showcases Budweiser … Continue reading

Posted in Advertising campaigns, Super Bowl, SuperBowl ads | 1 Comment

How to Evaluate the Super Bowl 50 Commericals

As an international student, I knew Super Bowel before I came to the U.S five years ago. Super Bowel, to Americans, is not only the annual championship game of NFL, but also a distinctly American cultural event. I’m not a … Continue reading

Posted in Advertising campaigns, Super Bowl, SuperBowl ads, Uncategorized | 1 Comment

What was that thing?

During a defensive battle in a close game, I was actually looking forward to commercial breaks last night during Super Bowl 50 more than I have been in years past. A year after the “Somber Bowl” where many advertisements featured … Continue reading

Posted in Advertising campaigns, Sports, Super Bowl, SuperBowl ads, Television, Twitter, You Tube | 1 Comment

Sending a Lovely Message through Super Bowl

Super Bowl is the annual showcase of the marketing masterpiece. Companies dump budget to catch audience’s eyes by attracting commercial and campaign. This year, Mini will reveal its first commercial in Super Bowl since 2011 and launch a campaign “Defy … Continue reading

Posted in Advertising campaigns, Branding, Marketing, Social Media, Super Bowl, SuperBowl ads, Uncategorized | 1 Comment

Panthers vs. Broncos Isn’t The Only Game In Town

For the past 12 years Animal Planet has been hosting a ‘rival’ event on Super Bowl Sunday, The Puppy Bowl.  This big game showcases animals that are available for adoption from across the country. Using a mini stadium and football field, these … Continue reading

Posted in Super Bowl, SuperBowl ads, Television | Tagged , | 1 Comment

Preview of Super Bowl 50 Ads Leaves this Viewer Yawning Except for Colgate’s

                       Behind-the-scenes from the Intuit Small Business Super Bowl 50 shoot. If $5 million buys you 30 seconds, you might reasonably expect the moral equivalent of SNL, Second City TV, … Continue reading

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