Category Archives: Branding

Social Media Engagement Rates Dropping Across Top Networks

Posted on March 13, 2023 by kexincheng

Rival IQ has published its annual Social Media Benchmark Report for 2023, in which firms from 14 industries assess their social media performance to that of other brands in the same competitive landscape. The data set includes social media participation … Continue reading →

Posted in Branding, Social Media | Tagged , , , , , | 1 Comment

People Globally Are Becoming Pickier In Their Internet Use

Posted on January 30, 2023 by kexincheng

Digital 2023, the latest annual report on global social media and digital trends from We Are Social and Meltwater, has been released. Time of use Over the past year, the average daily internet use of the average internet user worldwide … Continue reading →

Posted in Branding, Social Business, Social Media, Social Trends, Uncategorized | Tagged | 1 Comment

Fly with Me

Posted on April 1, 2019 by ray8t

In our current digital age, we often hear about the popularity of social media influencers and rightfully so. Typically, only the social media influencers who are involved in popular culture or celebrity gossip tend to get most of the focus … Continue reading →

Posted in Animal Planet, Branding, Comedy, Conservation, Education, entertainment, Environment, Facebook, film, Uncategorized | Tagged , , , | 1 Comment

The Best and Brilliance of Geico

Posted on January 21, 2019 by meredithlanser

Geico Insurance Company is currently pushing a marketing campaign centered on re-running all the “classic” commercials. There’s the “it’s so easy a caveman could do it,” “Bobhadababyitsaboy,” and the camel walking around an office telling people “it’s hump day!” The … Continue reading →

Posted in Branding, Uncategorized | Tagged , , , , | 1 Comment

Which is more valuable: your money or your reputation?

Posted on April 18, 2017 by betsyfr

Image: http://www.michael9ja.com Back in the day – first century B.C. –  Publilius Syrus, a prized writer of Caesar’s era quipped, “a good reputation is more valuable than money.” I recognize Caesar himself as an early master of public relations; he … Continue reading →

Posted in Branding, reputation management | 1 Comment

Brands Seek Authenticity in Best Storytelling Award and Hooking Buyer Emotion

Posted on April 3, 2017 by sydhavely

A scene from a short film by Carrie Brownstein that was funded by Kenzo is vying for the Tribeca X Award for “telling stories that make people feel warmly about the brand,” says the chief executive of Tribeca Enterprises. In the … Continue reading →

Posted in Advertising campaigns, Branding, Marketing, Psychology, psychology and perception, Social Behavior, Social Media, Social Media & Psychology, social media and storytelling, Uncategorized | Tagged | Leave a comment

“Your eyes are more sparkly than a float full of prom queens” – @BenefitBeauty

Posted on February 20, 2017 by nicolebford

What brands do you know who help cure your case of the Mondays, and require no purchase to do it? Benefit Cosmetics is one step ahead of the game, firing off dozens of smiles to potential customers everyday. In an era … Continue reading →

Posted in Branding, Case Studies, Uncategorized, visual storytelling | 1 Comment

State Slogans and Social Media Wrath–Rhode Island’s Example

Posted on April 8, 2016 by sydhavely

The beach at Fort Adams State Park in Newport, R.I. “Rhode Island: Cooler and Warmer,” a new slogan intended to help the state attract tourists and businesses, encountered a backlash on social media. Credit Elise Amendola/Associated Press It all started innocently enough. … Continue reading →

Posted in Advertising campaigns, Branding, Case Studies, communication, Crowdsourcing, Social Media & Psychology, tourism, Twitter, Uncategorized, You Tube | Leave a comment

Dieselgate – Getting Support – part 3

Posted on March 21, 2016 by marcinczyk

How does a customer get support from a multi-billion dollar company like Audi?  In today’s world there are many options for a customer located in Philadelphia.  You can: Visit the Audi corporate site Contact the Audi America corporate phone number: (800)-822-2834 … Continue reading →

Posted in Activism, Advertising campaigns, Branding, Facebook, Marketing, Social Media, Twitter | 1 Comment

Collective Action Forces SeaWorld to End Killer Whale Breeding

Posted on March 20, 2016 by sydhavely

It started with the horrific and terrifying death of SeaWorld trainer Dawn Brancheau at SeaWorld’s Orlando, Florida theme park venue whose public performance with killer whale Tilikum on Wednesday, February 24, 2010 ended with her being dragged underwater and mauled, … Continue reading →

Posted in Activism, Branding, Case Studies, News, reputation management, Social Change, Uncategorized | Leave a comment