Which is more valuable: your money or your reputation?

Reputation-Management
Image: http://www.michael9ja.com

Back in the day – first century B.C. –  Publilius Syrus, a prized writer of Caesar’s era quipped, “a good reputation is more valuable than money.”

I recognize Caesar himself as an early master of public relations; he penned his own reputation in “The Gallic Wars,” required reading for Latin students everywhere. Though written in the “form of terse, dry, factual reports that look impersonal and objective,” Caesar’s accounts of his military campaigns were masterfully written so that the “unsuspecting reader see Caesar’s acts in the light that Caesar chooses.”

But today, a good reputation can be bought (or at least digitally whitewashed), and we can all be published as Caesar did himself. Well, at least online.

Want to look great when employers, clients, friends, acquaintances, and dates Google you?

Check out BrandYourself, a site that allows you to “impress everyone with Google results that help you stand out from the competition… and suppress negative results and prevent future ones from appearing.” There’s a free DIY tool, paid concierge, and business services too. BrandYourself allows people to put “reputation management into their own hands”.

Veni, vidi, vici… dixi.     I came, I saw, I conquered… I said.

Reputation management for the modern age.

Advertisements
This entry was posted in Branding, reputation management. Bookmark the permalink.

One Response to Which is more valuable: your money or your reputation?

  1. sydhavely says:

    So true and so well placed in its proper historical context. Well done, Betsy.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s