Author Archives: betsyfr

Which is more valuable: your money or your reputation?

Image: Back in the day – first century B.C. –  Publilius Syrus, a prized writer of Caesar’s era quipped, “a good reputation is more valuable than money.” I recognize Caesar himself as an early master of public relations; he … Continue reading

Posted in Branding, reputation management | 1 Comment

Useful or Useless, You decide…

Is your social media useful? In challenging Christensen’s Theory of Disruption, Tech pundit Ben Thompson points to Apple as Christensen’s blind spot in the theory of low-end disruption. Christensen asserts that with low-end disruption, buyers focus on price and are … Continue reading

Posted in disruption and social media, reputation management | 1 Comment

For $5, I will…

Want to be a social media strategist, designer, programmer, writer, session musician, backup singer, coach, financial consultant, virtual assistant, or prankster … or just want to exercise your creative muscle in ways that your day job just doesn’t, can’t, or … Continue reading

Posted in Crowdsourcing, disruption, Participatory Culture, social media disruption, Uncategorized | 1 Comment

The Crowd is Coming … for your job.

Or are they bringing opportunity? They are part of what Deloitte calls, the augmented workforce. Driven by the rapid acceleration of connectivity and cognitive technologies like machine learning, natural language processing, speech recognition, and robotics, the augmented workforce is changing how … Continue reading

Posted in Crowdsourcing, disruption and social media, Employment | 1 Comment

Crowd’s here, now what?

Your social media promotions were amazing! You have a crowd, but now how do you get them to engage? Take Germany’s Pirate Party, back in 2012, the grassroots political party was at the charge of what they deemed a digital … Continue reading

Posted in Community Management, Crowdsourcing, Social Behavior, Uncategorized | 1 Comment

IoT: Conspicuous Consumption or Game Changer?

Don’t get me wrong. I love my Amazon Echo. Always at my beck and call, Alexa literally lights up when I ask her the time and weather. She obediently records my to-do lists, sets an alarm, recites my calendar, plays … Continue reading

Posted in Internet of Things, Maker Movement | 1 Comment

Out of Office: Job Training

I’ve been thinking a lot about how we learn, and how social media can effectively support professional development. For the past few years, I’d coached gifted and talented kids in critical thinking, collaboration, communication, and creativity, the 4Cs of 21st … Continue reading

Posted in Human Resources, Social Business, Social Media | 1 Comment