Author Archives: nicolebford

Connecting the Unconnected

Michael Saylor’s interview with Charlie Rose during class shared with us that billions of people are now using mobile phones, and in fact, 80% of the world’s global, literate population have them. However, according to the World Economic Forum, more … Continue reading

Posted in Employment, Human networks, Social Change, Social Media, Uncategorized | 1 Comment

A Lifesaving IoT?

Whether or not big data can be a big problem, or whether IoT bringing us back to the Garden of Eden is good or bad, a Connecticut woman is likely alive today because of the information gathered by her FitBit.  … Continue reading

Posted in Big Data, Fitness, Internet of Things, Wearable Technology | 1 Comment

Instagram story ads are officially open for business

It was only a matter of time. In the wake of last week’s Stories integration into Facebook, Instagram brings news about its advertising model. In January, Instagram added ads into their newer functionality *highly* reminiscent of Snapchat, Stories, with a group … Continue reading

Posted in Advertising campaigns, Instagram | 1 Comment

Facebook does civic engagement damage control with Town Hall

It’s an invite anyone who has ever worked in a large organization cringes when they see: the company-wide Town Hall. Leadership will hold a webcast, all will gather, and polished speeches about quarterly results and skirting any mention of layoffs with coded … Continue reading

Posted in Facebook, Fake News, Politics | 1 Comment

“How Your Brain Makes Articles Go Viral”

For every ice bucket challenge, there lay a million other digital initiative hopefuls that never get off the ground. But as has been frustratingly asked in countless company war rooms – WHY!? And how, as we discussed in class, can … Continue reading

Posted in Research, Social Behavior, Social Media, Social Media & Psychology | 1 Comment

Pinterest Visual Discovery Connects Inspiration to Action

  We’ve learned that for brands with the right application, no medium directs traffic and action better than Pinterest (a company that is six years old and yet has barely half the employee count of the far more infant Snap, … Continue reading

Posted in pinterest, Uncategorized | 1 Comment

Crisis Communications in a time of social media

Upon watching Netflix’s most expensive original series to date, The Crown, I was struck by how Winston Churchill handled an urgent public safety conundrum. He received new information around lunchtime, and rushed to get the situation handled by the “next … Continue reading

Posted in entertainment, Oscars | 1 Comment