Category Archives: visual storytelling

Rachel Shechtman is Reinventing Retail–One Story at a Time

Rachel Shechtman’s Manhattan store, Story, changes its theme every four to eight weeks. How will digital, AI, and the Internet reconfigure or re-imagine the retail experience?  We already know that Amazon.com has disrupted the traditional retail offline buying experience of … Continue reading

Posted in Case Studies, disruption and social media, Marketing, social media and retail, social media and storytelling, technology, Uncategorized, virtual reality, visual storytelling | Leave a comment

What Children’s Faces Show and the Poignancy of Visual Storytelling

Certain photos jump out at us while others seem as props or passing furniture in the warp and woof of everyday life, such as walking down Market or Walnut Streets as pedestrians parade along the sidewalk on the way to … Continue reading

Posted in communication, Psychology, Social Behavior, Social Media, Social Media & Psychology, Social Media Policy, Uncategorized, visual storytelling | Leave a comment

“Your eyes are more sparkly than a float full of prom queens” – @BenefitBeauty

What brands do you know who help cure your case of the Mondays, and require no purchase to do it? Benefit Cosmetics is one step ahead of the game, firing off dozens of smiles to potential customers everyday. In an era … Continue reading

Posted in Branding, Case Studies, Uncategorized, visual storytelling | 1 Comment

The New York Times Speeds Up Remake in Quest to Enlarge Reader Base and Engagement–Says it’s losing journalism edge

Last night’s lesson in parsing out the importance of “community” and “engagement” in social media has no greater validation than a Times business story today announcing the paper’s intention to speed up refashioning its stories and the reporters who write … Continue reading

Posted in Apple, Case Studies, disruption and social media, social media disruption, Uncategorized, visual storytelling | Leave a comment