How are you spending your time, today?

A recent study conducted by MediaKix, produced this really interesting info graphic (below) that outlines how much time we spend on social media in a very eye-opening way. There are a few aspects of these findings that I find particularly scary, specifically when it comes to how much time we spend on social media versus the time we take doing things that most people would probably say are more important.

For example, based upon this estimation,  I will spend more time on social media than actually socializing with other people. Based upon how my life is at the moment, being so busy with work and school, I could honestly see this as the truth. This is a very scary reality because I worry that social media, although it has its positives, is stripping us away from what is really important.

The bottom section of the graphic which displays what you could do instead with the amount of time that we are projected to spend on social media is a real eye-opener. Examples such as climb Mt. Everest 32 times and run 10k+ marathons, while unrealistic, show the true value of what we are missing with our faces in our phones. We could be seeing beautiful things in real life rather than viewing them through a screen, covered by an Instagram filter.

While I do not intend to stop using social media, I think this information is good to keep in the back of my mind when making decisions about how I want to spend my time. I want to try to remind myself more often that the picture, while it may get me some “likes” online, is only worth it for me if it has meaning based on an experience. In order to have meaning in an experience, I need to be present in the moment, rather than worrying about if I can get a great photo to put on my Snapchat story.

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Don’t be fooled!

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How many times have I buy or go places based on Instagram posts? I have lost count, but one thing for sure, no matter how many time I got fooled by the pretty, attractive photos I have seen on Instagram, I would fall for it once again. I thought it is my problem, that I couldn’t resist to attractive stuffs when I see one, but when I saw this interesting article, I realized I wasn’t the only one. This article is called “Reminder: Instagram Is Not a Recommendation App“. It’s funny to read the article, but as soon as I finished reading it, I knew that same waiting thing happened to me. Since social network had opened a large new market through internet, people who wanted to gain more attention and also have skills went online, and posted their creation or business online. Often times, photos or videos they took are amazing, and attractive. So it will attract customers to buy it. However, due to the inefficiency and incompleteness of the entire business, it will sometimes lack of certain services alongside customers’ purchase. For instance I bought an iPhone case through a link on Instagram, waited for two month, and broken just after I got it for a week. They sometimes ignore the most important part of doing business — quality, instead, their powerful marketing method did attract many customers. However, these customers are one time only, and they will never return as a customer again once they bought it once.

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No way, Shea.

Ever come up with an idea that you think is really cool, and will breakdown barriers, and bring you to a new level of awesome, but then it is completely destroyed by the exact people you were trying to impress? Yeah, so has Shea Moisture.

According to a recent CNN article, the company posted a video that was intended to combat “hair hate”, however they ended up with a few haters themselves. The video features three women, all who start off by explaining why they used to be ashamed of their hair, but now they embrace its natural beauty. On the surface, this sounds like a great idea for an ad. However, looking deeper, there was a definite issue.

The video starts off with a black woman discussing her insecurities around her natural hair, but then quickly movies on to two white women – one of which “didn’t know what to do” with her hair, and the other who was constantly dyeing it. The juxtaposition of what many view as a true insecurity with what seems like first world problems was very troubling for viewers. The ad was immediately pulled from Shea Moisture’s social media, however, seeing as though I just viewed it myself, it is sure to live in perpetuity online. The video can be viewed in the article linked here.

The timing of this blunder is especially interesting, as it almost immediately follows Pepsi’s Kendall Jenner ad fiasco. These are both perfect example of why it is so important to be cautious when posting online. Just because something seems innocent and well intentioned to you and your immediate circle of people, does not mean it will translate that way to a wider audience.

 

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How will I do it?

Social media has become a ‘must’ for most organizations, groups, and institutions. Having a Facebook page or Twitter account has become embedded into business strategies for marketing, constituent/customer communication, and recruiting. Like many of us discovered in this class, social media management is a full time job requiring advance planning, constant analysis, execution, and modification. Many organizations have not caught on and do not have a dedicated social media strategist or manager, that the duties falls on employees who already have a full plate filled with other duties. How can these individuals manage this work and maintain a consistent social media strategy and presence when we have limited time and resources?

I thoroughly enjoyed this class and planning a social media campaign to build more alumni community and increase our engagement numbers, but I feel a bit discouraged when I think about how many more hours I would have to put in to my work week to execute and sustain the strategy on top of my long list of duties. Here are some guidelines that I’ve set for myself in managing our Facebook page as we launch our Facebook campaign.

  1. Spend a 1-2 hours a week and schedule posts a week in advance. Monitor posts a few minutes a day.
  2. Boost Reach and Engagement on Facebook. This paid feature shares and promotes your dedicated post to specific demographic populations within your network. There are some criteria and guidelines in doing so.
  3. Generate branded social media graphics in advance. We organize a lot of events, so going an extra step in creating event graphics for social media will go a long a way.
  4. Make creating a Facebook event page for events a priority. We usually send email invites and use a CRM (Customer Relations Management) platform to manage registration/attendance list. Have a Facebook event page link would widen our outreach and make it easier for users to share with one another and see who is coming. Furthermore, you can link a Facebook Live session link on the page, make it easier for users who’ve RSVP-ed to view the program remotely.
  5. Share original content posted by alumni members from our communities.
  6. Use photographs from past events. We have an excellent collection of photos from most of our past programs and most of our programming is cyclical and annual, using past photos would help us build excitement and connections to alumni.
  7. Advance level (3 months from now), once a social media brand has been established, work with alumni volunteers (give them posting privileges) to have them post their own photos and content as it relates to the current campaign.
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A Little Birdie Told on Bill

 

Sleeping Giants is the handle of an organization on Twitter. This organization sole purpose is to stop racist and sexist media by stopping its ad dollars.   Enter in Bill O’Reilly.

When information starting popping up about sexual harassment suits against Bill O’Reilly Sleeping Giants tweeted out its followers the following message:

 

Sleeping Giants’ tweet regarding allegations of Bill O’Reilly sexually harassing several women

 

 

There was overwhelming support of Sleeping Giants taking on the giant of cable news. So what happened? Sleeping Giants sent out a Google doc to all its followers letting them know which businesses supported Bill O’Reilly. The task of the followers was to simply let those companies know the actions of Bill O’Reilly by tagging them in a tweet.

After a while… as in very soon companies had to make the hard decision on whether to remain affiliated with Bill O’Reilly after specifically being tagged in public regarding allegations that were less than favorable.

Soon many advertisers were pulling their ads from the O’Reilly factor and issuing tweets about it.

Ultimately these actions (a combination of the allegations and lost of funding) lead to Bill O’Reilly being fired from the Fox network.   This was relatively fast considering that the Sleeping Giants post happened in early April. The unfortunate thing is that the actions of Bill didn’t really seal his fate…it was the lost of funding…due mainly to social media shaming.

And while it seems there was surmounting evidence that Bill O’Reilly had a history of this type of behavior… I worry about the instance of social media shaming being done to a person that is not deserving of it. I guess we’ll just have to see what the future holds.

 

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“They’re Out for Blood!” How a Sunday Brunch with Friends Turned into POC Activist Hate Day.

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After a very eventful past few weeks on social media as pointed out by Sydhaley, the outrage continued this week, but surprisinlgy at the local level.

I’ll briefly describe the conversation I had at brunch last Sunday with some of my “best” friends, two of which I had met about 10 years ago while attending Temple. 10 years might just be enough…

These long-time friends mentioned a scandal that is currently shaking up the Gayborhood in Philadelphia. They tag teamed their points as they spoke about the Black and Brown Workers Collective of Philadelphia and their “search for blood” after asking for the resignation of the Mazzoni Center’s Medical Director,  Dr. Robert Winn. Here is a post from the individual who got the attention from the activist group…

I was aware of the scandal through my social media, so, I was prepared to snap back at any moment with a counter argument. As a gay man and a Colombian-American, I tend to side with the marginalized groups these activists aim to protect. Especially when a situation escalates to the point of needing a legal investigation. After all, why would anyone seek to remove the doctor you sought treatment for unless he/she purposefully abused you wether it be violently or sexually?

My friends, on the other hand, were not understanding my point. They chose to believe that since they hadn’t personally experienced any inappropriate behavior while under his professional care that this scandal could just be another “ploy” from a POC activist group trying to ruin the lives of white people in power. I tried to convey to them that oftentimes people in positions of power will abuse said power against the most vulnerable. In this case, it was troubled, gay youth who happened to be POC. I likened it to the kind of abuse you hear will sometimes occur between a Catholic priest and his underage victim.

Apparently, they found that funny. They then used another example to support “their search for blood” argument when they brought up a Gayborhood bar owner who recently went viral on social media when a video surfaced of him referring to his customers as the N-word. Here’s the clip if you so dare…

It was not a good look for him, or his bar as many people in the area and activist groups, including the Black and Brown Workers Collective, organized a boycott by labeling it a racist den. With reason, right?

My “friends” think otherwise. According to them, he has apologized publicly and profusely, and therefore that should be enough for people of color to easily forget the situation even occurred.  Yes, I am often the only POC at brunch with these people and the only idiot who has the patience to deal with their subtle racism. Good thing there was lots of wine. * gulp*

Some people say you don’t know who you’re friends are until you travel with them. Yeah, I am going to have to amend that by saying that you don’t really know them until you brunch with them.

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The Instagrammable Unicorn Frappuccino

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The latest made-for-Instagram food crazy to join sushi donuts and rainbow bagels is the Unicorn Frappuccino. This Starbucks drink had all the right qualities to make it go viral; the word unicorn, magical colors, and only being offered for a very limited time (April 19th – 23rd). While the drink was popular among Instagrammers, it wasn’t a favorite for Starbucks baristas. Several baristas tweeted begging for the trend to end.

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The overall consensus seemed to be that the Unicorn Frappaccino wasn’t palatable, but that didn’t seem to curb the need to for a selfie with the bright pink and blue drink. Even Katy Perry couldn’t handle it.

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