Author Archives: erinncarey

Why Millenials are Tuning out your Content

By 2020, millennials will control more than $1.4 trillion in spending power, so needless to say this is a group that brands must pay attention to, if they want to keep up with the competition.  62% of millennials feel that online … Continue reading

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Demistifying the Power of Social Media in Higher Ed Fundraising

The question of whether social media can have a real ROI in higher education fundraising has been answered with a resounding YES.  Columbia University was one of the front-runners that illustrated there are great rewards associated with developing a thoughtful, digitally … Continue reading

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Acura’s Social Strategy: March Memeness

Instead of simply purchasing video and banner ads, Acura is hoping to deliver a social media slum dunk by blitzing ESPN.com with pun-minded memes – a campaign they’re calling “March Memeness” which pushes the Acura 2016 ILX. They created 103 … Continue reading

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Facts Tell, but Stories Sell

Marketing Profs named 2015 “The Year of Video Marketing” – in a world where we’re inundated with messaging, marketers are using video to quickly grab their audiences’ attention in a short, by weaving their brands’ stories in a memorable format … Continue reading

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Some images are worth a thousand shares

We all know images are king of engagement when it comes to social media. There’s a lot of noise, and pictures seem to break through the chatter and demand attention. What kind of images are the MOST engaging, though? Here’s a look … Continue reading

Posted in Branding, Facebook, Infographics, Marketing, Social Media, Twitter | Tagged , , , , | 1 Comment

Social Media Stars Tapped for Access

Social media has made it possible for anyone to be a content producer; whether we realize it or not, we each have the opportunity to essentially run our own media company. While it’s certainly easier for celebrities to gain a … Continue reading

Posted in Advertising campaigns, Branding, Facebook, Instagram, Klout, Marketing, Social Business, Social Media ROI, Strategy, Twitter | Tagged , | 2 Comments

J.C. Penney Debuts Second-Screen Engagement During the Oscars

We know you're not just some lines on a page. That's why we made #JCPLookBook. http://t.co/43aP939qI0 #JCPStyle pic.twitter.com/qE5SUAqweD — JCPenney (@jcpenney) February 23, 2015 User-generated content, real-time engagement, a charity component, gamification – all of these pieces can contribute to … Continue reading

Posted in Advertising campaigns, Branding, Fundraising, Marketing, Oscars, Social Business, Social Media, Strategy, Twitter, Uncategorized | Tagged , , , , , , , , , | 1 Comment