Author Archives: katefitz2005

Rule Breaking Tips from 40 years ago

As a lifelong runner and four time marathon finisher,  I’ve always been intrigued by the stories of women and running, Growing up, the story of Wilma Rudolph was my favorite and I wrote countless reports on her as someone who … Continue reading

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I promise I’m coming to bed…right after i spend two hours reading HONY Comments

I have wanted to write about this for a while, mostly to see if other people are caught up  the very same thing. “This” being not the wildly popular and intriguing Humans of New York but instead, the equally wildly … Continue reading

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Are you ever really on vacation from your smart phone?

Embed from Getty Images // It took me a big part of my early adult youth to finally recognize and then admit to the fact that I am a bit of a control freak. With my personal life and my professional life. … Continue reading

Posted in communication, Psychology, Social Behavior, Social Change, Social Media, Uncategorized | 1 Comment

The importance of the project manager

In advertising, marketing, and yes, know with social media, it’s important to have one project manager. Not several, not a few, ONE. In today’s 24/7 world, we can’t think it realistic to think that ONE person will always be the … Continue reading

Posted in Advertising campaigns, communication, Social Media, Uncategorized | Tagged , | 1 Comment

The Internet of Things – how far away are we?

I have to admit, I have been unsure what people mean when they say “the internet of things”, otherwise known as the IoT. I wasn’t sure if it was an actually thing or a concept or just simply a phrase … Continue reading

Posted in Big Data, Data, disruption, Internet of Things, Uncategorized | Tagged , | 1 Comment

Watching the rise of Recyclebank

It was early 2003 when my brother sat us down in my mom’s house to get our thoughts on a business plan he had developed while he was Kramer-ing away as a lawyer in New York City (his boss told … Continue reading

Posted in Activism, Advertising campaigns, Innovation, Social Media | Tagged , , | 2 Comments

The Oscars Commercials are stepping it up!

Okay, so the Oscars are kind of like my Super Bowl! I clear my schedule, I prepare food, I get my spot on the couch all ready. But…before all that, I prepare, I really prepare. I read about what the … Continue reading

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