Author Archives: katefitz2005

Rule Breaking Tips from 40 years ago

As a lifelong runner and four time marathon finisher,  I’ve always been intrigued by the stories of women and running, Growing up, the story of Wilma Rudolph was my favorite and I wrote countless reports on her as someone who … Continue reading

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I promise I’m coming to bed…right after i spend two hours reading HONY Comments

I have wanted to write about this for a while, mostly to see if other people are caught up  the very same thing. “This” being not the wildly popular and intriguing Humans of New York but instead, the equally wildly … Continue reading

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Are you ever really on vacation from your smart phone?

Embed from Getty Images //embed.gettyimages.com/embed/476872194?et=zlilVBN_SQFtCXsffd7vgw&viewMoreLink=off&sig=I45pT1IQgQKNQdLkhPFJY4-QqPlHe5hMjVB75honrSU= It took me a big part of my early adult youth to finally recognize and then admit to the fact that I am a bit of a control freak. With my personal life and my professional life. … Continue reading

Posted in communication, Psychology, Social Behavior, Social Change, Social Media, Uncategorized | 1 Comment

The importance of the project manager

In advertising, marketing, and yes, know with social media, it’s important to have one project manager. Not several, not a few, ONE. In today’s 24/7 world, we can’t think it realistic to think that ONE person will always be the … Continue reading

Posted in Advertising campaigns, communication, Social Media, Uncategorized | Tagged , | 1 Comment

The Internet of Things – how far away are we?

I have to admit, I have been unsure what people mean when they say “the internet of things”, otherwise known as the IoT. I wasn’t sure if it was an actually thing or a concept or just simply a phrase … Continue reading

Posted in Big Data, Data, disruption, Internet of Things, Uncategorized | Tagged , | 1 Comment

Watching the rise of Recyclebank

It was early 2003 when my brother sat us down in my mom’s house to get our thoughts on a business plan he had developed while he was Kramer-ing away as a lawyer in New York City (his boss told … Continue reading

Posted in Activism, Advertising campaigns, Innovation, Social Media | Tagged , , | 2 Comments

The Oscars Commercials are stepping it up!

Okay, so the Oscars are kind of like my Super Bowl! I clear my schedule, I prepare food, I get my spot on the couch all ready. But…before all that, I prepare, I really prepare. I read about what the … Continue reading

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My pet peeve (of the day) with Facebook

While some people would argue that social media has allowed us all to be more efficient with many aspects of our life, others would argue that has caused us all to become super lazy. I can point to many ways … Continue reading

Posted in communication, Social Media | 1 Comment

Help! I’m having a Social Media Meltdown

  In a recent article in Pyschology Today, Dr. Nancy Rothbard discusses the dilemma that all working professionals face today. How much should we share on social media or, rather, how closely aligned should we have our personal and professional … Continue reading

Posted in psychology and perception, Social Media & Psychology, Social Media Policy | Tagged , | 1 Comment

“No More” Did a Lot More with their 2nd advertisement

I remember seeing the domestic violence advertisement that was shown in the third quarter of the 2015 Super Bowl game and being very disappointed. It was a good ad from NO MORE,  a social awareness campaign addressing domestic violence and sexual-assault … Continue reading

Posted in Activism, Advertising campaigns, Super Bowl | Tagged , , , , , | 1 Comment