A More Truly Social Media

It’s called Playbook, and it’s a new app that is starting to catch fire…

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Photo courtesy of  http://goplaybook.io/

The premise of Playbook is to help you find out what other people are doing around you, so you can join them offline.  What I find most fascinating though, is that the company actually doesn’t want its users to be spending very much time on the app; they would truly prefer to assist their users connect with others in person, and that’s what I love about this new phenomenon.

Most popular throughout college campuses, Playbook was designed as a way for students to keep in touch with their friends over the summer.

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An endorsement by one of Playbook’s users, shown on the company’s home page.

 

Students then had the opportunity to travel to new and exciting places while staying with friends.

 

Eventually, the focus of the app shifted to what people were doing in their every day lives.  “We saw an opportunity not around scheduling time in advance but spontaneously,” said Luke Heine, one of Playbook’s founders.

Once a new user has signed up for the app, they can then post their plans (referred to as ‘plays’, in the app) for the rest of the community to see.  These plays could be anything – heading to the park, playing frisbee, or even studying in the library.  “We reckoned that while the 5 friends we message might not be able to play basketball in 15 minutes, someone on campus we know would, if only they knew not only that I was around but also that I wanted to play basketball,” said Heine.

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I think this is a great idea for a new app, and I hope it catches on throughout the greater population; not just on college campuses.  To me, it embodies more of what I think social media should do for us: help us to actually be more social.  It presents great opportunities to make new friends, meet up with old ones, and explore more of the world around us.  Bravo.

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2 Responses to A More Truly Social Media

  1. sydhavely says:

    You have again nailed an important subject–this time an app that uses an online platform to connect people offline. Would you mind talking about Playbook from the standpoint of our final project and what Piskorski suggests is the aim of successful social media strategies–reducing costs, increasing revenue, and/or building market share–using online platforms to connect to people offline who want to meet up to develop better friendships or business opportunities? We’ll be talking about th4e 5P’s as well as Piskorski on Tuesday evening after the presenter’s talk.

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