It’s called Playbook, and it’s a new app that is starting to catch fire…
The premise of Playbook is to help you find out what other people are doing around you, so you can join them offline. What I find most fascinating though, is that the company actually doesn’t want its users to be spending very much time on the app; they would truly prefer to assist their users connect with others in person, and that’s what I love about this new phenomenon.
Most popular throughout college campuses, Playbook was designed as a way for students to keep in touch with their friends over the summer.
Students then had the opportunity to travel to new and exciting places while staying with friends.
Eventually, the focus of the app shifted to what people were doing in their every day lives. “We saw an opportunity not around scheduling time in advance but spontaneously,” said Luke Heine, one of Playbook’s founders.
Once a new user has signed up for the app, they can then post their plans (referred to as ‘plays’, in the app) for the rest of the community to see. These plays could be anything – heading to the park, playing frisbee, or even studying in the library. “We reckoned that while the 5 friends we message might not be able to play basketball in 15 minutes, someone on campus we know would, if only they knew not only that I was around but also that I wanted to play basketball,” said Heine.
I think this is a great idea for a new app, and I hope it catches on throughout the greater population; not just on college campuses. To me, it embodies more of what I think social media should do for us: help us to actually be more social. It presents great opportunities to make new friends, meet up with old ones, and explore more of the world around us. Bravo.