Tag Archives: Super Bowl

Changing of the Guard

The NFL still dominates TV ratings and it’s not very close but that isn’t because they are doing anything special or unique. The league has some built-in advantages. Most notably, each team only plays 16 games. Every other major professional … Continue reading

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Super Bowl Ad previews – A winning strategy or sign of declining interest?

While preparing for Super Bowl LIII and it’s collection of high-profile, high-budget commercials, you may observe a growing trend that has now essentially become mainstream: the promotion and release of full-length Super Bowl commercials on social media well before their … Continue reading

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Real Time Marketing, the Real Winner

Each year, advertisers invest millions of dollars and countless hours of work to be part of the Super Bowl action, in hopes of creating that perfect storm — an iconic commercial that elevates the brand and has an unprecedented sales … Continue reading

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Super Bowl Seriousness

The seriousness of the ads in #SB49 was the the major theme of most ad commentators today. By far the most controversial and serious ad was from Nationwide titled #Make Safe Happen. While the overwhelming social media reaction was negative, … Continue reading

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“Jack and Jackie Invite 100 Million to the Family Reunion Game – Super Bowl XLVII or (Harbowl I)”

With the storyline of two brothers coaching against each other in the Super Bowl this coming weekend, look for the real coverage to be on the parents.  As a parent, there are times where you have to make a decision … Continue reading

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