What can you do with 140 words? “Fair Tweet” from Ben & Jerry

Do you always use your 140 up on Twitter? Maybe not. Lat year, Ben & Jerry developed this creative “Fair Trade” campaign to promote the World Trade Day with your unused characters. “And depending on how many characters you have spare in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets!”

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