If only Batman used a Crowd Sourcing Tool

Not sure if anyone who is reading this blog post watches Gotham on Fox, but I sure do. It’s a new version of Batman, only Bruce Wayne is still a kid and the main character is really Detective Jim Gordan, the future Commissioner of Gotham. It’s surprisingly a very entertaining show, has great character development and the cinematography is superb. I bring the show up because it is set in modern-day Gotham, where cell phones are everywhere, as are the criminals.

adam-west

If Gotham had the app IdeaScale, maybe it wouldn’t need to rely on the future caped crusader to take down The Joker, Ridler and those pesky potholes that need to be filled in. What is IdeaScale you ask?

IdeaScale is the largest cloud-based innovation software platform in the world with more than 25,000 customers and 4 million users. The software allows organizations to involve the opinions of public and private communities by collecting their ideas and giving users a platform to vote. The ideas are then evaluated, routed, and implemented, making IdeaScale the engine of crowd-powered innovation.

IdeaScale_how_it_works

I bring all this up because the NYTimes had a story about about how the NYPD has decided to implement a pilot program in the 109th Precinct in Queens this month. The department will solicit tips and concerns from residents, while also allowing the department to hear the voice of the people, opposed to living in a silo.

“If this works,” Mr. Tumin said, “it could be a very important tool for precinct commanders around New York to solicit crowdsourced issues that communities want us to address — graffiti, or bikes that are abandoned or still locked after a cruddy winter.”

Most police departments have been using other social media platforms, such as Twitter to communicate with the community. However, Twitter has its limitations when it comes to understanding your constituents as a whole.

Twitter makes it easy to spread information, “it’s not necessarily a great platform to have an interactive conversation with people,” a deficiency he hopes IdeaScale will address.

WeChat is also being considered as a social media platform the precinct will start using to communicate with Asian immigrants. They’ve done a study and it turns out that

“as many as half of women in some Asian immigrant communities who had been the victim of crimes had never reported them.”

It’s great to see police departments identifying that there is a disconnect between the service they are providing the community and trying to use technology to fill in the communication gap.

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This entry was posted in Big Data, Community Management, Crowdsourcing and tagged , , , , . Bookmark the permalink.

One Response to If only Batman used a Crowd Sourcing Tool

  1. sydhavely says:

    Absolutely great post, Matt. And if anyone could use some help connecting with their “audience”, it’s the police department, with all due respect to those police forces practicing good community policing, such as Penn’s police.

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