Tag Archives: Superbowl

Love, Social Media, and Music Promotion: Kanye West’s Attempt to Save His Marriage AND Promote His New Album, Donda 2, On Instagram

If you had over 12.6 million followers on Instagram, how would you use your influential power? Would you promote a brand that you’re affiliated with? Would you use it to create strategic partnerships with other influential users of the app?  … Continue reading

Posted in music | Tagged , , , , , , | 1 Comment

How to Advertise during the Superbowl…for free!

In an article by Mobile Marketer, I learned that Volvo decided to forgo the usual 4.5 million dollar SuperBowl ad, and instead asked viewers to tweet at them about someone who matters to them with the tag #volvointerception whenever they see … Continue reading

Posted in Advertising campaigns, Happy Posts, Marketing, Social Media, Sports, Super Bowl, Twitter | Tagged , , , | Leave a comment

P&G’s #Likeagirl Campaign Shows Endurance of Superbowl Ads in Social Media Age

My favorite commercial this Superbowl was P&G’s thoughtful “Like a Girl” campaign, which tries to redefine the meaning of that oft-used phrase from being an insult to a source of inspiration. It shows a series of people acting out how … Continue reading

Posted in Advertising campaigns, Social Media ROI | Tagged | 1 Comment