Author Archives: kwichert

Since our discussion in class about how companies will need to “think like a software company” to succeed in our technology based future, I have been brainstorming about the different directions companies may need to go to stay successful. Even … Continue reading →

It was announced earlier today that the NCAA will begin to use Snapchat as a recruitment tool for potential student athletes. They are already using Facebook, Instagram and Twitter, so they are hoping to just keep adding social media outlets to … Continue reading →

Esurance bought the first commercial spot AFTER the Super Bowl (on purpose). They had the funds to buy during the Super Bowl, but they used this to show how they can help customers save.  Of course they did have the … Continue reading →