Tag Archives: youtube

Why YouTube Permits Toxic Videos

Posted on April 7, 2019 by

Several days ago, Bloomberg reported on the pleadings of several YouTube employees who had been trying for years to get the media giant to take more direct action against violent, obscene, or extremist videos. Yet allegedly, the company decided to … Continue reading →

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YouTube: A conspiracy to limit conspiracies?

Posted on January 27, 2019 by

On Friday, YouTube announced that it will change the way it will recommend videos to users in an attempt to cut down on the amount of misinformation and conspiracy theories that are being promoted on its platform. Predictably, many did … Continue reading →

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Outsider Evan recreates a world where he is included using social media in the new broadway musical Dear Evan Hansen

Posted on January 19, 2017 by

My mom and I spent two days in New York City just before Christmas and got tickets to a new musical on Broadway called Dear Evan Hansen.  Interestingly, the play has a Philadelphia backstory, as co-composer Benj Hasek based some … Continue reading →

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Creating a Successful Social Media Campaign

Posted on February 2, 2015 by

http://www.socialbrite.org/2012/02/15/the-7-elements-of-a-social-media-strategic-plan/ In the article found through the link above, we find seven critical aspects to a successful social medial strategy. The article written by a social medial consulting firm, Socialbrite,  in fact was a well designed plug for their upcoming … Continue reading →

Posted in Branding, Case Studies, Marketing, Non-Profit, Social Media, Social Media & Psychology, Strategy | Tagged , , , , , | Leave a comment

Read this… so you don’t get fined

Posted on January 28, 2015 by

What makes for a successful Super Bowl Media Day interview? Preparation. Spirit. Energy. …Or you can just give the same answer to any question. Marshawn Lynch’s choice of “I’m just here so I won’t get fined” just might make this interview … Continue reading →

Posted in Sports, You Tube | Tagged , , | 1 Comment

YouTube, the Babysitter

Posted on April 1, 2014 by

A recent report says that Google is considering the development of a YouTube specifically for kids under 10. Videos would be guaranteed safe and appropriate for the demographic. Interesting notion. On the surface, YouTube sounds like a great, safe environment for … Continue reading →

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Movie the Movie: A YouTube Sensation

Posted on February 27, 2014 by

In light of the Academy Awards approaching this weekend I would like to speak about a YouTube campaign that Jimmy Kimmel did two years ago and how I played a crucial role in bringing it together.  His show, Jimmy Kimmel … Continue reading →

Posted in Advertising campaigns, Social Media, Strategy, You Tube | Tagged , , , , , , , , , , , , , | Leave a comment