Tag Archives: sports

The Other Side of the Court

  A few blogs ago, I mentioned how the NBA had successfully integrated the social media landscape to its brand and marketing campaigns. It was refreshing to see one of the major sports leagues being able to adapt to the … Continue reading

Posted in Apps, Big Data, cell phones, communication, Data, entertainment, Environment, Human networks, mental health, Uncategorized | Tagged | 1 Comment

How Instagram helped me (and Penn Swimming fans) through a weekend of highs and lows

Last Wednesday night kicked off the Women’s Ivy League Swimming Championships.  The swim season starts in September and we train 8-9 times a week throughout the year until this meet.  Swimming is a unique sport in the we don’t get the … Continue reading

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This post is not about the Super Bowl, but it is about sports (Hockey and Big Data)

This is the part where it gets tricky: I am by no means a researcher and the last math class I took (and failed) was trig back in the dinosaur days. However, if you’re looking for a very good overview … Continue reading

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Seattle Seahawks take a PR hit for a tweet of poor judgement they sent out

The internet did take well to a tweet that the Seattle Seahawks put out for MLK day. Several hours after the Seahawks tweeted the above, comparing their come-from-behind victory over the Green Bay Packers to the civil rights movement, the … Continue reading

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How social media responded to the Ohio-Oregon football championship

Even though Ohio State beat the Oregon Ducks in the NCAA football championship game, the real winner was social media, on Facebook and twitter. The two screen phenomenon proved its point (again) as audiences who watched the game on ESPN … Continue reading

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All-Star Worthy Interactive Experience

All-Star Weekend, the NBA’s 63rd annual mid-season fiesta, took place this past Friday to Sunday in New Orleans. The 2014 All Star Game happened to be the first one in 30 years for which the game ball did not bear … Continue reading

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The Only Second Screen You Need

At the end of our first class, Bruce recommended that students try the two screen experience during Super Bowl.  ‘Try the two screen experience?!’ I thought to myself as if I was reminded that there are some people out there … Continue reading

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