Tag Archives: socialmedia

My DYNM 558 Top 10

As we wrap up the semester and reflect on all of the concepts we’ve discussed in DYNM 558, I opted to pull together my favorite ideas from the course in the best way social media knows how: a top-ten list. … Continue reading

Posted in Social Media, Uncategorized | Tagged , , | 2 Comments

The Many Faces of Social Media

As our online presence becomes more and more tied to our offline identity, we find our worlds colliding in the social media space. Lines between personal and professional become blurred, and what we share with who becomes a bit of … Continue reading

Posted in Facebook, Instagram, LinkedIn, Privacy, Psychology, Social Media, Strategy, Twitter, Work-Life Balance | Tagged | 1 Comment

Reddit’s content organization model, and why it works

If you’re reading this you’re probably not a Reddit user – unless you’re an American male between 18 and 29 (Reddit’s #1 target demographic), like me. But that doesn’t mean you shouldn’t be a Redditor! Since you probably have no … Continue reading

Posted in Social Media | Tagged | 1 Comment

J.C. Penney Debuts Second-Screen Engagement During the Oscars

We know you're not just some lines on a page. That's why we made #JCPLookBook. http://t.co/43aP939qI0 #JCPStyle pic.twitter.com/qE5SUAqweD — JCPenney (@jcpenney) February 23, 2015 User-generated content, real-time engagement, a charity component, gamification – all of these pieces can contribute to … Continue reading

Posted in Advertising campaigns, Branding, Fundraising, Marketing, Oscars, Social Business, Social Media, Strategy, Twitter, Uncategorized | Tagged , , , , , , , , , | 1 Comment

Picture = 1000 words, Infographic = 140 characters, and 5 Megabytes

We all know the adage “a picture is worth a thousand words” is especially true when it comes to social media. In fact, many prominent social media sites are entirely driven by photos – and it works. As outlined in … Continue reading

Posted in Infographics, Marketing, Social Media | Tagged , | 1 Comment

Pinning is about to get a lot more expensive

Pinterest is one of my favorite social media sites for a variety of reasons – it’s visually stimulating, easy to use and makes me feel like I have the ability to be domestic, even if I never actually make the … Continue reading

Posted in Marketing, pinterest, Social Business, Social Media ROI | Tagged , , | 1 Comment

Digital Runway: Burberry Runs Catwalk on WeChat

First time hear about WeChat? WeChat, the 3-year-old social app, has gained popularity with around 280 million monthly active users in China. Like WhatsApp, it provides mobile text and voice messaging services. A step further, it is a social network: … Continue reading

Posted in Advertising campaigns, Marketing, Social Media | Tagged , , , , | Leave a comment