Tag Archives: Oscars

Timing is Everything…

When it comes to succeeding or failing when using social media to build your brand, timing is everything. In Digiday.com’s article ranking the best and worst social media marketing campaigns from last nights Academy Awards, some insight was given with … Continue reading

Posted in Advertising campaigns, Branding, Oscars | Tagged , , | 1 Comment

Political Free Oscars

In scanning the headlines about social media engagement and the Oscars, I came across this interesting tool which measures the number of Facebook mentions by the minute and by state during the Oscars.  I was interested in watching this reaction … Continue reading

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My Top 5 Oscar Winners

The Oscars were a bit of a snooze this year, and I found myself disinterested with the show itself, and the news pieces surrounding it.  There was the typical online buzz (which felt a bit more like a “fizzle”), but … Continue reading

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Oscars ‘Prediction Box’ Comes Up Short

Last night’s Oscars ceremony had its ups and downs, but the ‘Prediction Box’ was by far the worst performance of the night. What started out as a loose joke about Neil Patrick Harris’ predictions for the outcome of the awards … Continue reading

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J.C. Penney Debuts Second-Screen Engagement During the Oscars

We know you're not just some lines on a page. That's why we made #JCPLookBook. http://t.co/43aP939qI0 #JCPStyle pic.twitter.com/qE5SUAqweD — JCPenney (@jcpenney) February 23, 2015 User-generated content, real-time engagement, a charity component, gamification – all of these pieces can contribute to … Continue reading

Posted in Advertising campaigns, Branding, Fundraising, Marketing, Oscars, Social Business, Social Media, Strategy, Twitter, Uncategorized | Tagged , , , , , , , , , | 1 Comment

G-I-G-O and GIGO was it’s Name-O!

Garbage In, Garbage Out. We all know the idea when we here it and why “GIGO” is such an overlooked topic in this Big Data era. I could not resist sharing this piece by Nate Silver on his website fivethirtyeight.com … Continue reading

Posted in Big Data, Data, Oscars, Sports | Tagged , , , | 1 Comment

The Oscar for latest entry into social media goes to……

Well ABC finally caved.  After holding out for many months it finally agreed to use Twitter’s Amplify advertising program.  This means that all four networks (ABC, CBS, NBC & FOX) will be using Twitter’s platform to match adds with what … Continue reading

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