Tag Archives: charity

J.C. Penney Debuts Second-Screen Engagement During the Oscars

We know you're not just some lines on a page. That's why we made #JCPLookBook. http://t.co/43aP939qI0 #JCPStyle pic.twitter.com/qE5SUAqweD — JCPenney (@jcpenney) February 23, 2015 User-generated content, real-time engagement, a charity component, gamification – all of these pieces can contribute to … Continue reading

Posted in Advertising campaigns, Branding, Fundraising, Marketing, Oscars, Social Business, Social Media, Strategy, Twitter, Uncategorized | Tagged , , , , , , , , , | 1 Comment

Changing the Game

Dan Pallotta has a lot to say about non-profit fund-raising. “Everything the donating public has been taught about giving is dysfunctional, says AIDS Ride founder Dan Pallotta. He aims to transform the way society thinks about charity and giving and change.” … Continue reading

Posted in Fundraising, Marketing, Non-Profit, Social Business | Tagged , , , | Leave a comment