Category Archives: Oscars

Political Free Oscars

In scanning the headlines about social media engagement and the Oscars, I came across this interesting tool which measures the number of Facebook mentions by the minute and by state during the Oscars.  I was interested in watching this reaction … Continue reading

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Celebrities Fighting Sexism on the Red Carpet

My favorite social media campaign from this year’s Oscar awards was the #AskHerMore campaign, which I learned about in an article by CTA News. The campaign, with supporters such as Reese Witherspoon and Amy Poehler, encourages reporters to ask creative questions … Continue reading

Posted in Instagram, Oscars, Social Change, Social Media, Twitter | Tagged , , , | 1 Comment

My Top 5 Oscar Winners

The Oscars were a bit of a snooze this year, and I found myself disinterested with the show itself, and the news pieces surrounding it.  There was the typical online buzz (which felt a bit more like a “fizzle”), but … Continue reading

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J.C. Penney Debuts Second-Screen Engagement During the Oscars

We know you're not just some lines on a page. That's why we made #JCPLookBook. #JCPStyle — JCPenney (@jcpenney) February 23, 2015 User-generated content, real-time engagement, a charity component, gamification – all of these pieces can contribute to … Continue reading

Posted in Advertising campaigns, Branding, Fundraising, Marketing, Oscars, Social Business, Social Media, Strategy, Twitter, Uncategorized | Tagged , , , , , , , , , | 1 Comment

G-I-G-O and GIGO was it’s Name-O!

Garbage In, Garbage Out. We all know the idea when we here it and why “GIGO” is such an overlooked topic in this Big Data era. I could not resist sharing this piece by Nate Silver on his website … Continue reading

Posted in Big Data, Data, Oscars, Sports | Tagged , , , | 1 Comment

The Oscars as Kentucky Derby–Horse Race or Talent Race, Bettors Don’t Care

Eddie Redmayne is given the best odds by the Hollywood Stock Exchange to win “Best Actor” at this year’s Oscars for his portrayal of Stephen Hawking in “The Theory of Everything.” How do you handicap “Boyhood” vs. “Birdman”?  If you … Continue reading

Posted in Oscars, Social Media, Uncategorized | 1 Comment

Social Media Looking to Bring Home an Oscar (Again)

It was the selfie seen ’round the world at last year’s Oscars. Question is, Can social media bring home the gold again this year for the 87th Academy Awards? Probably.  If last year’s social media stats can be repeated.  According to … Continue reading

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